Businesses Must Connect with their Customers

Businesses today must be more “social” when to comes to doing business. Customers want to interact with people and they want to get to know the businesses that they are dealing with on a social level. Any business who does not do this is only hurting themselves at the end of the day. This is a vital part of doing business today in an era of technology.

Mark Zuckerberg,CEO of Facebook explained it best in this video clip:

 


 

We all want to feel connected to someone and something. So it’s only natural that this is spilling over into the business world. Why do you think more and more businesses are creating pages on Facebook, Google+ and other platforms? It’s because there is something very powerful about being social.

Ask yourself how social you are with your target audience and current customers? What can you do to become more… Continue reading

The World of Copyright Infringement is Serious Business

Everyday there are violations of copyright going on all around us. With the evolution of the internet, the doors have opened even wider with possibilities for copyright violations to occur. Places like YouTube have been a common place for copyright infringements to occur as people use music and pictures to create the next YouTube sensation.

YouTube has taken extra precautions to make sure that copyright violations are caught promptly however it doesn’t always mean having your video banned. Sometimes the artist, musician or creator can actually allow your video which features their work to go live. Why? Because word of mouth advertising is sometimes the best advertising there is.

Watch this video from TED to see how YouTube’s system works:


A Genius Lies Within Us All

In a recent TedTalks podcast, author Elizabeth Gilbert, gave an 18 minute talk about her life and her success. That talk, while deeply personal, was funny and quite moving. In her talk she discussed how within each person is some stroke of genius. You don’t have to have achieved a high score on the IQ scale to be  a genius. For within each person lies the ability to pull from within themselves and the world around them, the genius nature that is waiting for them.

Part of life is about the self discovery that we find within ourselves. We all want to be successful and we all want to know what our life plan is. How can we achieve more? Within us is a drive and desire to succeed. However if you don’t succeed in ways you think you should or if you don’t follow up a success with another… Continue reading

2012 Brings New Opportunities and Outlooks for Small Businesses

2011 had its share of ups and downs for small businesses. With every business there is a plan for the success of that business. Goals are developed and measured to determine effectiveness. With a new year comes new opportunities and new ways of looking at things for 2012. Being a part of the small business world requires a new way of thinking and there are some things to keep in mind:

  • 2012 is an era of technology. Today more people access the internet via their cellphones and tablets. Be sure that your website, emails and other online marketing efforts are geared towards this mobile movement. There’s nothing worse then someone wanting to look at your site and finding out that it does not have a mobile application and so they can’t view it. So be sure your site is mobile ready.
  • Reach out to your local community. People like to… Continue reading

PayPal is One of the Top Ways to Accept Payments Today

When it comes to online payments today a leader in the payment industry is PayPal. Let’s face it, if you have a website and your selling a product or service you nee to have a way to accept online payments. If you’re not a big enough business to set up a merchant account to accept credit cards what are you going to do? This is where PayPal stands out in the crowd.

With PayPal you can accept credit card payments from your clients and customers. What’s even better is you can literally set up your PayPal account in minutes. So you’ll be up and running in no time. Via PayPal you can accept Visa, Mastercard, American Express and Discover.

Sure there is a small fee to accept credit card payments but they are no where near what it would cost to get a typical merchant account through a credit… Continue reading

Freshbooks Can Save the Day When It Comes to Billing

When running an online business there is so much to do. Just as with any traditional brick and mortar business you have expenses, clients/customers, vendors and more. Keeping track of all your expenses as well as your invoices and billing can be a daunting task if you don’t have a good system in place.

One program that is worth its weight in gold is Freshbooks. This easy to use, online program can save your countless hours when it comes to your billing and expense tracking. With Freshbooks you can send and manage all your invoices from one easy ti use application. Plus you can accept payments online with Credit cards, e-Checks or PayPal.

Are you tired of sending out payment reminders to your customers? Well, those days are over as Freshbooks has an automated reminder system that handles this task for you. If you’re a small start-up, you can… Continue reading

Share Your Knowledge and Expertise Through Maven

You’re an expert. Did you know that? Think of the times that people ask you for advice based on your profession. You know your stuff. That’s why people come to you. There are plenty of people out there who need your expertise. It’s about making connections and networking.

Now there is a place where experts come together for a common cause; sharing their knowledge with others. That place is called Maven. Mavin is not just a way to network. It’s not just another social platform. At Maven, members not only get a platform to share what they know but it’s another outlet to make money. People are constantly looking for experts to assist them. They are even willing to pay for that expertise. Maven is your outlet to getting what you know in the hands of others.

Maven members come from all professions to include: attorneys, physicians, accountants, social… Continue reading

What You Need to Run a Successful Online Business

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Online businesses pop up each and every day. However creating an online business that will be successful and will last is a different  story. There is so much competition today when it comes to online business. There is so much to know when you take your business online. Running a traditional brick and mortar business is hard enough but when you put it on the World Wide Web there is a whole new set of rules that need to be followed and a whole new audience that can be reached. Running an online business is not as simple as throwing a website together and posting it live on the Internet.

If you don’t know the right things to do, if you don’t know the most effective approaches then you could be wasting valuable time and money. Now there is a resource that is changing the landscape of those wishing to… Continue reading

G+ Hangouts Now “On Air”

Google has been working to make sure that G+ is the best experience and tool possible. The hangouts are an easy way to communicate live with a group. Now hangouts have gotten even better. As part of the beta test program I have been asked to try out “Google Hangouts on Air”. What is it exactly?

Well if you have a business, product or service this “on air” option will become important for you. Now your hangout sessions can be recorded, aired live and streaming as well as aired later to the world.

Hangouts allow you to video conference with 9 people at one time. With the “on air” option after 9 people have entered the hangout, all other users won’t be able to join in on the live chat but will be able to watch the live stream from YouTube. Now that is a powerful marketing tool in the… Continue reading

Change the Layout of Your Gmail Easily

Google has been enhancing their products and services to make them more enticing to users. Gmail has undergone a makeover and has a new look. Did you know that you can change the layout of Gmail to suit you? It’s true. You can keep the traditional look or go with a vertical or horizontal layout.

Changing your layout will allow you to get the most out of your Gmail account. It will also give you a chance to get a sneak peak at your emails in an easy to view layout.

This video will show you step by step how to do it:


 

Side note: If you don’t see the tab in the video to change your layout then you simply need to change your settings. Under the settings menu click on labs. This will bring up a menu of all the labs you can choose. You want to… Continue reading

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About Me

Social Media and WordPress are the life-blood of my business. I enjoy helping business owners develop their online brand so that they can successfully reach their ideal customers. Main tools used are Twitter, Facebook, LinkedIn and many other social media website to grow their businesses online. Connect with me on Google Plus, click here.

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