Businesses Must Connect with their Customers

Businesses today must be more “social” when to comes to doing business. Customers want to interact with people and they want to get to know the businesses that they are dealing with on a social level. Any business who does not do this is only hurting themselves at the end of the day. This is a vital part of doing business today in an era of technology.

Mark Zuckerberg,CEO of Facebook explained it best in this video clip:

 

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We all want to feel connected to someone and something. So it’s only natural that this is spilling over into the business world. Why do you think more and more businesses are creating pages on Facebook, Google+ and other platforms? It’s because there is something very powerful about being social.

Ask yourself how social you are with your target audience and current customers? What can you do to become more social?

The World of Copyright Infringement is Serious Business

Everyday there are violations of copyright going on all around us. With the evolution of the internet, the doors have opened even wider with possibilities for copyright violations to occur. Places like YouTube have been a common place for copyright infringements to occur as people use music and pictures to create the next YouTube sensation.

YouTube has taken extra precautions to make sure that copyright violations are caught promptly however it doesn’t always mean having your video banned. Sometimes the artist, musician or creator can actually allow your video which features their work to go live. Why? Because word of mouth advertising is sometimes the best advertising there is.

Watch this video from TED to see how YouTube’s system works:

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A Genius Lies Within Us All

In a recent TedTalks podcast, author Elizabeth Gilbert, gave an 18 minute talk about her life and her success. That talk, while deeply personal, was funny and quite moving. In her talk she discussed how within each person is some stroke of genius. You don’t have to have achieved a high score on the IQ scale to be  a genius. For within each person lies the ability to pull from within themselves and the world around them, the genius nature that is waiting for them.

Part of life is about the self discovery that we find within ourselves. We all want to be successful and we all want to know what our life plan is. How can we achieve more? Within us is a drive and desire to succeed. However if you don’t succeed in ways you think you should or if you don’t follow up a success with another… Continue reading

2012 Brings New Opportunities and Outlooks for Small Businesses

2011 had its share of ups and downs for small businesses. With every business there is a plan for the success of that business. Goals are developed and measured to determine effectiveness. With a new year comes new opportunities and new ways of looking at things for 2012. Being a part of the small business world requires a new way of thinking and there are some things to keep in mind:

  • 2012 is an era of technology. Today more people access the internet via their cellphones and tablets. Be sure that your website, emails and other online marketing efforts are geared towards this mobile movement. There’s nothing worse then someone wanting to look at your site and finding out that it does not have a mobile application and so they can’t view it. So be sure your site is mobile ready.
  • Reach out to your local community. People like to… Continue reading

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About Me

Social Media and WordPress are the life-blood of my business. I enjoy helping business owners develop their online brand so that they can successfully reach their ideal customers. Main tools used are Twitter, Facebook, LinkedIn and many other social media website to grow their businesses online. Connect with me on Google Plus, click here.

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