Small Business Saturday 2016 – 5 Big Ideas To Reach Customer

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Once again, it's time for Small Business Saturday 2016 where customers are encouraged to shop at neighborhood stores. I love the opportunity to do this because it helps grow my local city.

This special day got it start back in 2010. According to,

In 2010, the Small Business Saturday promotion was created and sponsored by American Express, who registered the URL and registered the trademark for the term Small Business Saturday. The company also created a Facebook page supporting the event [1] and promoted the event with national television advertising and a broad array of public relations activities. It was inspired by the 3/50 Project (choose three independent businesses at which to spend $50 each), that was created by Cinda Baxter, a small business advocate in Minneapolis, Minnesota.

Get involved in Small Business Saturday 2016

Below are some big ideas of how you can prepare to promote…

  • Create unique offers for this special day
  • Connect with fellow local owners and help promote each other
  • Put out signage to draw in additional customers
  • Promote online using social media
  • Create videos and market them online

Additional resources available

To help you prepare for Small Business Saturday 2016, I wanted to share a few additional resources with you.