Easy Ways To Increase Business Visibility
The key to growing your business visibility is that you start with figuring out the keywords that your target customers are searching for online. Once you understand what they are searching for, then you can create a strategy that incorporates your WordPress website and social media efforts to optimize your online presence.
Steps That Help Increase Business Visibility
Step 1. How to Identify Your Business Visibility Keywords
According to Moz,
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Step 2. Increase Business Visibility Using Your WordPress Website
When it comes to your WordPress website and using it to increase business visibility, it is important that you have engagement and interaction built into your website. You can do this by incorporating forms that capture emails for your mailing lists, or you could even incorporate a quiz. By integrating interaction into your website, it will encourage your website visitors to stay or revisit your website.
To incorporate interaction, it helps to have optimized content that draws in your target market. The content that you share should include the keywords that your target customers are using on Google to search for what they need. By optimizing your content for search engines, it can help increase business visibility online.
Using plugins like Yoast SEO or Squirrly can create an easy means of establishing proper and effective SEO (search engine optimization) on your website. Appropriate SEO will ensure that your website will be seen so you can sell online!
Step 3. Growing Your Business Visibility On Social Media
Now that you have your keywords determined, let’s take a look at a few things you can do on social media to grow your business visibility. One of the best ways to get started is by checking out the blog posts that I’ve written which will help you start off on the right foot. Click here to view a list of blog posts. Additional ways you can grow your business visibility on social media are:
- Get involved in groups on Facebook where you can share your blogs, services, and tips. Facebook messenger marketing is growing in popularity. Finding where your customers hang out online using platforms such as Facebook, Twitter, LinkedIn and Instagram are the most efficient way of increasing visibility using social media. When using Facebook ads, use them sparingly. Rely on engagement, shares, and your product to sell itself.
- Connect with high traffic websites in your industry that have an active social media presence. Volunteer to guest blog for them to grow your visibility.
- Let it be known that you are open to being interviewed and request that it be promoted on social media. Provide Social Media platforms where you have a following to increase awareness.
Tips For Using Social Media To Grow The Visibility Of Your Business Online
Below are links to some of my blog posts that can help you learn how to use each social media website to grow the visibility of your business online. Check out each one, try the suggested tips, and then let me know how things work. If you have questions please leave a comment below or contact me.
Step 4. Monitor Your Efforts To Grow Your Business Visibility
- When you are using keywords to grow your business visibility on your WordPress website and social media, it's a good idea to have a plan in place. By planning out your efforts, you can then monitor them to see how successful they are. If something you are doing isn't working well, modify your plan and apply the adjustments. Continuously assess what you are doing to make sure that your online efforts are being effective.Tools that you can use to monitor your success are plugins such as Google Analytics (basic is free) for web traffic. If you are looking into Instagram, research OnlyPult (free trial then paid levels). It is a good resource for Instagram Analytics. A couple of additional resources are Follow.net (free & paid levels) and Alexa (free trial then paid levels) which also allow you to research your competition.Here's to your success!Now that you know more about building your business visibility using social media, I would love to hear how it's going for you. Please leave a comment below and share your experience in growing your business visibility.
Increase Business Visibility Blog Posts
Have you wanted to increase business visibility yet you didn't know how too? Do you want to find that "secret formula" that will win you enhanced visibility as you try to reach your target customers? Then let's take a dive into learning about the importance of growing...
Alert! You may need to learn how to protect your data on social media websites. Have you been trying to figure this out? Well I have a solution for you, no matter what social media platform you’re using. According to a Statista survey from August of 2017, nearly 80%...
One of the biggest steps to overcome in starting your business is personal barriers. Despite the desire, idea, and want sometimes there is a personal block and we can not figure out how to break through. Personal barriers may be caused by fear or inaction. We are...
The most important of all tips and strategies you can activate in 2017, is the ability to identify where you need to improve. Once you identify where your life, career, and skills need to be improved you can work on building those valuable habits that make you a...
Once you have a digital marketing strategy in place, the next step to growing your business is to focus on measuring your progress. Measuring is what will instantly give you a step above your competitors. That’s because most people don’t measure effectively, or they...
While there is a lot of studies out there focusing on the negative effects of social media on students, there is another side to the story. Social media has actually been found to have positive effects on both teens and students. When surveyed on how their social...