Easy Ways To Increase Business Visibility
The key to growing your business visibility is that you start with figuring out the keywords that your target customers are searching for online. Once you understand what they are searching for, then you can create a strategy that incorporates your WordPress website and social media efforts to optimize your online presence.
Steps That Help Increase Business Visibility

Step 1. How to Identify Your Business Visibility Keywords

According to Moz,
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Step 2. Increase Business Visibility Using Your WordPress Website

When it comes to your WordPress website and using it to increase business visibility, it is important that you have engagement and interaction built into your website. You can do this by incorporating forms that capture emails for your mailing lists, or you could even incorporate a quiz. By integrating interaction into your website, it will encourage your website visitors to stay or revisit your website.
To incorporate interaction, it helps to have optimized content that draws in your target market. The content that you share should include the keywords that your target customers are using on Google to search for what they need. By optimizing your content for search engines, it can help increase business visibility online.
Using plugins like Yoast SEO or Squirrly can create an easy means of establishing proper and effective SEO (search engine optimization) on your website. Appropriate SEO will ensure that your website will be seen so you can sell online!
Step 3. Growing Your Business Visibility On Social Media

Now that you have your keywords determined, let’s take a look at a few things you can do on social media to grow your business visibility. One of the best ways to get started is by checking out the blog posts that I’ve written which will help you start off on the right foot. Click here to view a list of blog posts. Additional ways you can grow your business visibility on social media are:
- Get involved in groups on Facebook where you can share your blogs, services, and tips. Facebook messenger marketing is growing in popularity. Finding where your customers hang out online using platforms such as Facebook, Twitter, LinkedIn and Instagram are the most efficient way of increasing visibility using social media. When using Facebook ads, use them sparingly. Rely on engagement, shares, and your product to sell itself.
- Connect with high traffic websites in your industry that have an active social media presence. Volunteer to guest blog for them to grow your visibility.
- Let it be known that you are open to being interviewed and request that it be promoted on social media. Provide Social Media platforms where you have a following to increase awareness.
Tips For Using Social Media To Grow The Visibility Of Your Business Online
Below are links to some of my blog posts that can help you learn how to use each social media website to grow the visibility of your business online. Check out each one, try the suggested tips, and then let me know how things work. If you have questions please leave a comment below or contact me.
Step 4. Monitor Your Efforts To Grow Your Business Visibility

- When you are using keywords to grow your business visibility on your WordPress website and social media, it's a good idea to have a plan in place. By planning out your efforts, you can then monitor them to see how successful they are. If something you are doing isn't working well, modify your plan and apply the adjustments. Continuously assess what you are doing to make sure that your online efforts are being effective.Tools that you can use to monitor your success are plugins such as Google Analytics (basic is free) for web traffic. If you are looking into Instagram, research OnlyPult (free trial then paid levels). It is a good resource for Instagram Analytics. A couple of additional resources are Follow.net (free & paid levels) and Alexa (free trial then paid levels) which also allow you to research your competition.Here's to your success!Now that you know more about building your business visibility using social media, I would love to hear how it's going for you. Please leave a comment below and share your experience in growing your business visibility.
Increase Business Visibility Blog Posts
7 Ways How To Grow Your Social Media Presence Online
Have you been stumped and can't grow your social media presence online? Jump right in and learn how to grow your social media presence online and connect with your target audience
Getting Started With Digital Marketing For Entrepreneurs
Having digital marketing for entrepreneurs is important for Small Business Saturday which is celebrating on the Saturday after Thanksgiving in the US. A basic digital marketing plan may include email marketing, website, and social media. Industry standards: digital...
7 Ways To Evaluate Your Social Media Presence For Success
Social media presence has been a vital part of business strategies for many years. According to Mashable, 81% of all small and medium businesses use some kind of social platform. When it comes to evaluating your social media, it can be challenging to figure out what...
Discover Why Visibility Is Important And 3 Hidden Truths
For entrepreneurs who want to be online, it's a good idea to discover why visibility is important to you being SEEN and able to SELL to your target customers. When it comes to visibility, it's not just about how many messages you can push out to social media; it's...
Stop Hiding Behind Your Social Media Efforts
One of the best things about social media efforts is that you can grow your visibility online just by connecting with others. However, sometimes you can also create an environment of hidden vision with your social networking efforts. Having your message concealed...
5 Ways To Reach Your Target Customers Using Social Media
Social Media Marketing is a great way to reach your target customers and helps you achieve your communication and branding goals. It's an essential part of growing business visibility online so that you can be seen and sell to targeted customers. First, to optimize...
Contact
Phone
Mailing Address
6304 NW Barry Rd. #901666
Kansas City, MO 64154
[forminator_form id=”216042″]
Contact
Phone
Mailing Address
6304 NW Barry Rd. #901666
Kansas City, MO 64154