Good point to help business owners overcome 5 roadblocks that can hinder the closing of a sale.
5 Roadblocks to Closing a Sale and How to Overcome Them
The key to this momentum building process is to get as many stakeholders as possible to make some kind of public commitment to your idea. A public commitment might be agreeing to introduce you at a meeting, or an email sent to other stakeholders, or taking you down the hall to talk to another individual. When you've got enough of these alliances and coalitions (symbolized by these public commitments) the final “close” is a mere formality.