Discover how to increase business visibility through interviews

by | Entrepreneur, Kim Beasley | 0 comments

Even entrepreneurs who have breathed life into ingenious ideas are at loss when it comes to working to increase business visibility. If you take a moment to look at some of the most successful businesses out there, you will notice that their upper management is regularly featured in interviews.

This helps with increasing their business visibility by making sure they stay in front of their target customers.

Tips to increase business visibility dramatically

When assessing industry leaders and how they engage their target audience, it can help you determine how to increase business visibility. Here’s how you can increase business visibility to garner interviews.

  • If your business is already on the radar, then media sources will be looking to feature you in the news. Collaborate with them on any business stories that you want to share, whether it is about a potential acquisition or product launch.
  • Understand who your target audience is, so you know what channels to reach out to for interview opportunities. Brush up your digital portfolio, so it becomes easy to pitch your story to targeted channels and get an interview.
  • Become an authoritative source on any subject, preferably something that is related to your business. You can share facts and insights with publications and media outfits on the same during your interviews.
  • Keep a close watch on what’s already being spoken about in the news, and see if you would like to add your opinion or angle to the issue. Media channels are always looking to feature experts in columns that address current issues.
  • Stay active on social media platforms, so you can participate in conversations. Establish yourself as an expert in social media forums, so you get noticed and get interviews.
  • Network with experts in your field, and see if they would like to feature you on their channel. This can be a great way to increase your outreach to a new set of audience, without having to build a line of followers from scratch.
  • Volunteer or sponsor a community project. You can then tie up with news agencies and online channels to talk about causes that you care about during your interview.
  • Host public speaking gigs from time to time. This is a great way to get featured in local newspapers and other channels.
  • Arrange workshops and other events in your local community. Media channels will be quick to interview you on the same.
  • Collaborate with other brands and businesses where it makes sense, on events.

Stay consistent with your efforts, and make sure you stay on the radar, so you are at the top of people’s minds when they think of industry leaders and want to increase business visibility. Do you have special things that you do to increase business visibility, please leave a comment with your tips.