Social media presence has been a vital part of business strategies for many years. According to Mashable, 81% of all small and medium businesses use some kind of social platform. When it comes to evaluating your social media, it can be challenging to figure out what type of posts needs to be shared. Just figuring out where to start can seem to be overwhelming. However, we have seven tips that will help you begin and evaluate how your social media efforts are going.
By evaluating your social media presence, you can properly measure the success of your posts. Are you seeing traffic coming to your site? Are you getting engagement on your posts? By using analytics to measure, and by tracking your efforts, you will know how to tweak your post for optimal exposure.
7 Ways To Successful Optimize Your Social Media Presence
If you are not sure about where to start with your social media marketing, we have broken it down for you. Here are seven important tips that you can use to build and evaluate your social media presence.
1. Find your target audience
Identify your target audience, so you know what social media platforms to target. For instance, if you are reaching out to a DIY audience, Pinterest or Instagram are your best bets. Even so, Facebook, Twitter, and Google My Business have become a norm for social media initiatives of most businesses today. Treat each of these social media pages differently, sharing different posts across them.
2. Use visuals
Visuals have a higher response rate than posts that use merely content on social media platforms. One survey showed that tweets with images got nearly 150 percent more retweets when compared to those without pictures.
3. Don’t try to sell your product/service
Social media platforms are meant for engagement and not sales. Sales messages are a huge turn off for users. Don't forget, you want to use your social media platform to interact with customers, and convert them to loyal followers.
4. Rope in more followers
You don’t want to be another run-of-the-mill business that is posting on social media because businesses are expected to do that. You want to give social media users a reason to follow you. Interesting posts, giveaways, and polls are a great way to interact with users and keep them hooked.
5.Time your posts to optimize them
You may have great content, and accompanying visuals lined up for your social media posts. However, an ill-timed posting can yield little to no engagement. There are many social media tools in the market that tell you what is the best time to schedule your posts to maximize the outreach and engagement rates.
6. Stay consistent to grow social media presence
Your social media efforts will not yield results overnight. Be sure to stay consistent with it regardless. Visitors will think twice about following your social media page if they find you post only once in a while.
7.Engage & interact with followers
You want to promptly respond to users when they comment or post on your social media pages. This way they know you are listening to what they’re saying. Complaints on social media platforms, in particular, should be given prompt attention, so it does not get out of hand.
Evaluating Your Social Media
By using the above tips, you are off to a great start. But there are tools such as Google Analytics and Databox that will help to give you a bigger picture of what is happening with your social media. By evaluating your social media regularly, you are ensuring that your content remains fresh and informative.
With time you learn what works for your social media audience and otherwise. You can also take cues from competitors on how to fine-tune your social media strategy. If all that seems like a lot of work, then you can instead have a social media specialist like Kim Beasley come onboard, and help your business grow its social media presence.