Increase Business Visibility
Business visibility is the process of using your WordPress website and social media to increase your business being seen online. The focus of business visibility is to attract the attention of your target customers so that you can be seen by them and sell your products or services to them.
The key to growing your business visibility is that you start with figuring out the keywords that your target customers are searching for online. Once you understand what they are searching for, then you can create a strategy that incorporates your WordPress website and social media efforts to optimize your online presence.
Step 1. How to Identify Your Business Visibility Keywords
When it comes to the keywords you use, it’s important to start with research so that you can find the words that are in your target customer’s sweet spot. The sweet spot is what your target customers are looking for and the services you can provide for them. They can find you online when they search for specific keywords.
According to Moz,
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Step 2. Growing Your Business Visibility Using Your WordPress Website
When it comes to your WordPress website and using it to increase your business visibility, it is important that you have engagement and interaction built into your website. You can do this by incorporating forms that capture emails for your mailing lists, or you could even incorporate a quiz. By integrating interaction into your website, it will encourage your website visitors to stay or revisit your website.
To incorporate interaction, it helps to have optimized content that draws in your target market. The content that you share should include the keywords that your target customers are using on Google to search for what they need. By optimizing your content for search engines, it can help grow your business visibility online.
Using plugins like Yoast SEO or Squirrly can create an easy means of establishing proper and effective SEO (search engine optimization) on your website. Appropriate SEO will ensure that your website will be seen so you can sell online!
Step 3. Growing Your Business Visibility On Social Media
Now that you have your keywords determined, let’s take a look at a few things you can do on social media to grow your business visibility. One of the best ways to get started is by checking out the blog posts that I’ve written which will help you start off on the right foot. Click here to view a list of blog posts. Additional ways you can grow your business visibility on social media are:
- Get involved in groups on Facebook where you can share your blogs, services, and tips. Facebook messenger marketing is growing in popularity. Finding where your customers hang out online using platforms such as Facebook, Twitter, LinkedIn and Instagram are the most efficient way of increasing visibility using social media. When using Facebook ads, use them sparingly. Rely on engagement, shares, and your product to sell itself.
- Connect with high traffic websites in your industry that have an active social media presence. Volunteer to guest blog for them to grow your visibility.
- Let it be known that you are open to being interviewed and request that it be promoted on social media. Provide Social Media platforms where you have a following to increase awareness.
Tips For Using Social Media To Grow The Visibility Of Your Business Online
Below are links to some of my blog posts that can help you learn how to use each social media website to grow the visibility of your business online. Check out each one, try the suggested tips, and then let me know how things work. If you have questions please leave a comment below or contact me.
- How to use Twitter for beginners and get connected
- Tips for using Facebook, personally and in business
- How to use LinkedIn effectively, personally and in business
- How Can You Use YouTube to Express Yourself?
Step 4. Monitor Your Efforts To Grow Your Business Visibility
When you are using keywords to grow your business visibility on your WordPress website and social media, it's a good idea to have a plan in place. By planning out your efforts, you can then monitor them to see how successful they are. If something you are doing isn't working well, modify your plan and apply the adjustments. Continuously assess what you are doing to make sure that your online efforts are being effective.
Tools that you can use to monitor your success are plugins such as Google Analytics (basic is free) for web traffic. If you are looking into Instagram, research OnlyPult (free trial then paid levels). It is a good resource for Instagram Analytics. A couple of additional resources are Follow.net (free & paid levels) and Alexa (free trial then paid levels) which also allow you to research your competition.
Here's to your success!
Now that you know more about building your business visibility using social media, I would love to hear how it's going for you. Please leave a comment below and share your experience in growing your business visibility.