What is business visibility and how to increase it

what is business visibility - kim beasley - increase search engine visibilityBusiness visibility is the process of using your WordPress website and social media to increase your business being seen online. The focus of business visibility is to attract the attention of your target customers so that you can be seen by them and sell your products or services to them.

Key to growing your business visibility is that you start with figuring out the keywords that your target customers are searching for online. Once you understand what they are searching for online, then you can create a strategy that incorporates using your WordPress website and your social media efforts to optimize your online efforts.

Step 1. How to identify your business visibility keywords

When it comes to the keywords you use, it's important to start with research so that you can find the ones that are in your target customer's sweet spot. The sweet spot is where what your target customers are looking for and what you can provide for them and they find it online when they search for specific keywords.

According to Moz,

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

After determining your sweet spot keywords, then optimize online efforts with the keywords

Step 2. Growing your business visibility using your WordPress website

When it comes to your WordPress website and using it to increase your business visibility, it's important that you have engagement and interaction built into your website. You can do this by incorporating forms that capture emails for your mailing lists or you could even incorporate a quiz. By integrating interaction into your website, it will encourage your website visitors to stay or revisit your website. Click the button below to take a quiz that can help you determine if you are ready to create or manage your own website.

To incorporate interaction, it helps to have optimized content that draws in your target market. The content that you share should include the keywords that your target market is using Google to search for what they need. By optimizing your content for search engines, it can help grow your visibility online.

Step 3. Growing your business visibility on social media

Now that you have your keywords determined, let's take a look at a few things you can do on social media to grow your business visibility. One of the ways to get started is by checking out the blog posts that I've written which will help you start off right. Click here to view a list of blog posts. Additional ways you can grow your business visibility on social media are:

  • Participate in Twitter chats that sync with where your target customers hang out. Examples of chats: #BrandChat or #SEMrushchat
  • Connect with high traffic websites in your industry that have a social media presence. The volunteer to guest blog for them.
  • Let it be known that you are open to being interviewed and request that it be promoted on social media.

Tips for using social media to grow the visibility of your business online

Below are links to some of my blog post that can help you learn how to use each social media website to grow the visibility of your business online. Check out each one, try the suggested tips and then let me know how things work or if you have questions by leaving a comment below.

Step 4. Monitor your efforts to grow your business visibility

When you are using keywords to grow your business visibility on your WordPress website and social media, it's a good idea to have a plan in place. By planning out your efforts, you can then monitor them to see how successful they are. If something you are doing isn't working well, modify what you are doing then apply the adjustments. Continuously assess what you are doing to make sure that your online efforts are being effective.

Tools that you can use to monitor your success are like Google Analytics (basic is free) for web traffic or if you are looking into Instagram, then using OnlyPult (free trial then paid levels) is a good resource. A couple of additional resources are Follow.net (free & paid levels) and Alexa (free trial then paid levels) which even allows you to research your competition.

Here's to your success!

Now that you know more about building your business visibility using social media, I would love to hear how it's going for you. Please leave a comment below and share your experience in growing your business visibility.