If you are a newbie to the Internet, then have a simple plan to follow would be a big help. So I decided to provide you with simple and easy steps that you can take to kick-start efforts to get your online presence going.
One of the things that you should keep in mind when building your online presence is that it should tie into your current branding scheme. A branding scheme is a plan that coordinates the efforts to communication your business to your target audience. This would include things like your color scheme or logo or even your communication via social media website.
Below are 5 easy steps to get you started.
Determine who your target market is so that you can build your online presence to attract them.
Develop a social media plan that include being active on websites like Twitter, Facebook or LinkedIn.
Research your industry to see what the experts are doing to reach their target audience. Then develop a plan that would integrate some of their efforts as you reach out to your target audience.
Monitor your progress by using either Word or Excel so that you can see the progress that you've made. It's important to do this because it can help you determine what's working and what's not working.
Identify people who can be part of your support team so that they can help you build your online presence. Make sure that they understand your business purpose along with your online presence plans.