Have you been stumped and can't grow your social media presence online? Do you want to learn tips that can help you get started? Then continue reading and learn how to easily grow your social media presence online. As you work on growing your social media presence online, keep this tip in mind from Impact:
As a brand, you have immense opportunities to share exciting news and insights about your company, develop an online community of people passionate about your brand, and interact with consumers on a more human and personal level than ever before.
This tip is golden when it comes to growing your presence on social media. Engaging with your target customers (consumers) is important and vital to getting connected to potential buyers.
7 Ways to Grow Your Social Media Presence Online
Not sure about where to start to grow your social media presence online? We bring you seven essential tips that you can use to build and grow your social media presence.
Tip #1: Find your target audience
Identify your target audience so you know what social media platforms to target. For instance, if you are reaching out to a DIY audience, Pinterest or Instagram are your best bets. For a business page, LinkedIn, Facebook, and Twitter have become the norm for social media initiatives. Treat each of these social media pages differently as you share different posts on each page.
Tip #2: Use visuals
Visuals have a higher response rate than posts that use merely content on social media platforms. Per Hubspot, 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
Tip #3: Don’t try to sell your product/service
Social media platforms are meant for engagement and not being too sales-y. Sales-y messages are a huge turn off for users. Don't forget, you want to use your social media platform to interact with customers, and convert them to loyal followers.
Tip #4: Rope in more followers
You don’t want to be another run-of-the-mill business that is posting on social media because businesses are expected to do that. You want to give social media users a reason to follow you. Interesting posts, giveaways, and polls are a great way to interact with users and keep them hooked.
Tip #5: Time your posts
You may have great content, and accompanying visuals lined up for your social media posts. However, an ill-timed post can yield little to no engagement. There are many social media tools in the market that tell you what is the best time to schedule your posts to maximize the outreach and engagement rates.
Tip #6: Stay consistent
Your social media efforts will not yield results overnight. Be sure to stay consistent with it regardless. Visitors will think twice about following your social media page if they find you post only once in a while.
Tip #7: Engage/Interact
You want to promptly respond to users when they comment or post on your social media pages. This way they know you are listening to what they’re saying. Complaints on social media platforms, in particular, should be given prompt attention so it does not get out of hand.
With time you learn what works for your social media audience and otherwise. You can also take cues from competitors on how to fine-tune your social media strategy. If all that seems like a lot of work, then you can instead have a social media expert like Kim Beasley come onboard, and help your business grow its social media presence.
Final words to help you grow your social media presence online
As you work to grow your social media presence online, being consistent and keeping your target customers in mind at all times are the two most important things to do. Don't stress, have fun, and enjoy your time engaging on social media as you grow your presence online. Remember that you can always reach out to me, Kim Beasley, your Strategic Business Branding Coach via my Contact page.