For entrepreneurs who want to be online, it's a good idea to discover why visibility is important to you being SEEN and able to SELL to your target customers. When it comes to visibility, it's not just about how many messages you can push out to social media; it's about engaging and building relationships.
When you engage and build relationships, keep in mind that giving visibility opportunities to others is a big step towards receiving visibility opportunities. For example, when you connect with an industry leader, ask them what you can do to help them. Can you share about an upcoming event they may have? Is there a new product of theirs you can introduce your followers too? A message they'd like to get out to a broader audience?
Why Visibility is Important to Entrepreneurs
The definition for visibility according to Google is, “The state of being able to see or be seen.” For entrepreneurs who want to grow their business and connect with their target customers, being SEEN so that you can SELL is vital. It's essential because if you are hidden online or even offline, your target customers will have a difficult time finding you.
Think of it like this: Your target customers are searching online – and offline – for your products or services. If you aren't visible and don't have an engaging online/offline presence, then you are missing out on connecting with your target customers. An engaging online/offline presence would include things such as surveying target customers, focus groups, commercials, social media engagement, and more.
Focusing your visibility efforts on your clients is a way to stay connected within your industry. Now, let's look at hidden truths that can hinder your efforts.
What Are The Hidden Truths About Visibility?
I'm glad you asked! Knowing these hidden truths can help you get a better understanding of what it takes to increase your visibility. Let's see what the top three hidden truths are:
1. Erratic Look and Feel May Distract From Your Business Message
When it comes to branding, it's essential that you have logos, images, and graphics that represent a consistent look and feel for your business. By doing this, you can make it easier for your company to be recognized online.
2. Inconsistent Content Confuses Target Customers
It's critical to create a content marketing plan that incorporates your keywords. Have a steady flow of content that ties in with your branding message. This will increase your visibility online and helps your target customer see you as an industry leader.
3. A “Fake it ‘Til You Make it” Attitude Can Hurt You
When growing your visibility online, be mindful that faking anything may hurt you. The common thought that you should “Fake it till you make it,” to look like you are doing better than you are, sounds solid. However, if you don't build a solid basis for your efforts online, then you are developing a visibility plan that could fail you.
Now that we have taken a look at why visibility is critical to entrepreneurs, the next step is to incorporate actionable strategies into your plan to increase your visibility for your online/offline efforts. These can include some of the things mentioned in this article, or you can come up with your own efforts. If you do plan on using something you have come up with, please share your thoughts by leaving a comment below.
If you need help with getting more exposure for your business, as well as reaching your target audience, contact Kim Beasley Consulting today!