Building a Solid WordPress Content Strategy

WordPress content strategyWant to learn how to build a solid WordPress content strategy? Then you have come to the right place. Some of the key factors to building a solid strategy are: planning, content management, and maintenance.

For each of these factors, I will provide you with specific tips that will help you solidify your strategy. Let's get started!

Planning: Getting started with your WordPress content strategy

The first step to a solid plan is to build a firm foundation and you can do this by strategically planning out your WordPress website. Creating a plan that reaching your target market and encourages them to interact with your blog is a vital part of your WordPress content strategy. When you create your plan, keep in mind there are several tools available to you.

WordPress Plugins that can help you with planning are: 

  • Co-Schedule:  a team content marketing and editorial calendar that helps with automated content publishing
  • Editorial Calendar: gives you an overview of your blog and when each post will be published.
  • My Content Management: creates a set of custom post types, each with a custom taxonomy and a set of commonly needed custom fields. A single common interface to create popularly desired content tools.

Content Management: Creating shareable content

Creating shareable content is pivotal to your strategy because it will drive traffic to your site and help improve your SEO. Shareable content should include the following key elements:

  • Keywords/Tags/Category: words that can be associated with your content that users are searching for online
  • Meta description: a couple of sentences that you use to explain the purpose of your blog, if you are using SEO plugin such as WordPress Yoast, then you can add this to help with your search engine results
  • Images: can help draw attention to your blog post when it is reshared and you can put your keywords into the Alt tag of your image.

There are different ways to manage your content:

  • Social media: for example, Google+ communities is a great resource for finding topics that you can write about.
  • My Content Management: creates a set of custom post types, each with a custom taxonomy and a set of commonly needed custom fields. A single common interface to create popularly desired content tools.
  • Yoast SEO or SEO by SQUIRRLY: helps optimize your website and content for better search engine rankings 

Maintenance: Maintaining your content

Effectively maintaining your content is the finial stage of creating a successful WordPress content strategy. These plugins can help with maintenance:

Using these three key factors to create an effective WordPress content strategy will help to solidify your content and website presence. 

 

Kim Beasley

Kim is a Social Media Strategist who loves developing WordPress websites and managing social media for her clients. Being passionate about helping business owners to grow their visibility, Kim loves to connect people and technology.After spending almost 20 years in Corporate America as a Technical Project Manager, Kim decided that she wanted to focus more on entrepreneurs and use her MBA in eBusiness to help them grow their online presence. Kim has also participated in Hangouts on Air with news organization such as: NPR, HuffPost Live, FOX, BBC, Business2Community.com and NBC.

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