using social media for job searchWhen using social media for job search, always remember that your social media activities can either be a positive or negative reflection on you. Many employers have started researching potential employees on social media to determine if they are a good fit for their company.

    So, if you have questionable pictures or inappropriate posts on your social media profiles, then they could affect the way you are viewed by potential employers during your job hunt. The purpose of this blog post is to share tips that can help job seekers be better prepared for when potential employers research their online activities.Watch my weekly news segment below for more information about using social media for job search.

    When using social media for job search, what should you keep in mind regarding social media?

    As you do your job search, some of the things that you should keep in mind are …

    • Clean-up your activities on social media. Many employers have a policy that they will search your social media to see if you are a good fit for the company. Some have even gone as far as to ask potential employees to grant access to their social media account for assessment.
    • Make sure to optimize your profile for the keywords that you want employers to link to you when they do a search on social media. It's very important that you do this because the more keywords you include, the better.
    • On social media networks like LinkedIn, you can connect with employees that work at companies that you might be interested in. Even though you connect to them, please do not spam them with emails or likes on their post. This type of spammy behavior can make you look like a stalker and will have a negative affect on you. Just connect and engage in groups they may be a member of so that your activity will get you on their radar.

    What should job seekers do to clean-up their activities on social media?

    Now that you have the basic tips about preparing your online profile to be found by potential employers, let's take a look at how you can clean-up your activities for your job search.

    • It is best to remove pictures that do not shed a good representation of you. If you have a picture that is viewable by others and it has you in a compromising or a “drunk” state, remove it or at least change who can view it.
    • Check your social media profile to clean-up posts that could negatively impact you when potential employers review your social media presence. You know that post that may have been shared out of anger, that are derogatory, or even talk negatively about your current or past employers? Those are the post you want to clean-up.
    • Make sure your profile picture gives a positive representation of you, especially when you are doing a job search. Employers might feel a picture of you is too revealing or of you “partying” may be a negative representation. Having a standard headshot is the best way to go.

    How can job seekers optimize their social media profiles to attract the right people?

    OK, you have your social media profile ready for potential employers to review, what's next? Making sure that you have your profiles optimized for employers to find you is the next step.

    • When polishing your profile for your job search, make sure to use keywords that will help employers find you. For instance, if you are looking for a project management job, have this phrase in your title, the description about you and also past jobs you've held where you did this.
    • Be open to join groups where you can connect with employees who work at companies where you want to be employed. LinkedIn is a great website for this, and it is also where you can research companies. Please do not become a stalker and harass the employees. Think of it as an opportunity for you to get on their radar.
    • Once you join the groups, then you should engage, which can help you get on the radar of potential employers and their employees. You can share relevant articles, tips and even interact on posts that fellow group members have shared. Remember this is your opportunity to shine.

    My final thoughts are that when using social media for job search, it's important to create the best online presence you can. Make sure to check all of your social media profiles to ensure that they are all ready for potential employers to research. Good luck! If you have any questions, please feel free to share by leaving a comment below. I would love to hear your feedback or tips about this post, so please leave a comment below.

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