Creating infographics for your business is something that you can do to enhance your web presence. They are essential in displaying information quickly and clearly. Smart, economical companies and blogs create their own infographics instead of outsourcing this task to others.
Are you having difficulties finding the right software for designing infographics? Well you are in luck because I've taken the time to research and compare a few of the top online resources. Below, you can find a breakdown of 5 top infographic programs used today: Venngage, Piktochart, Inforgr.am, Easel.ly, and Gliffy.
Pros & Cons About Creating Infographics
When thinking about building infographics, keep in mind that there are some Pros that are very helpful and Cons that can be a hinderance. Let's take a look at the Pros first:
- Can help create marketing leads
- Easy to share on social media
- Ease of use is great
- Great content can drive traffic to your website
When it comes to the Cons about creating infographics, there are just a few that we need to take a look at:
- Some include a lot of text instead of graphics
- Time consuming to create
- Could be data overload
As you keep these points in mind when creating your infographics, then you will be prepared to jump on the bandwagon to develop infographics. Making the infographic easy to read can enable the reader to better understand it and most likely they will reshare it. Some of the websites where you can submit your infographics are:
- Infographic Journal
- Infographics Showcase
- Daily Infographic
- Cool Infographics
- Infographics Archive
- Visual Loop
Comparison of Infographic Software
If you choose to create your own infographics, then let's take a look at examples of a few software programs that can help you create your infographics. The programs below are a started list to help you make a decision regarding where to take checking out programs that may fit your needs.
This is a simple software that you can use for free with limited use or upgrade to a premium account, which will cost you $19 a month. The free package brands your creations with a watermark and you cannot export, but it does offer some basic charts, pictograms, shapes, and allows you to import your own images into the design (Fig. 1). The Premium version gives you access to all features, hundreds of templates, and allows you to export your graphics to PDF and PNG, which can be shared anywhere and is highly compatible with word processors, blogs, and social media.
Bottom line: Affordable, easy to use, amazingly customizable.
Figure 1 Venngage’s free version is extremely easy to use.
Another web-based client that is easy to use. Try it for free before purchasing a Pro Plan. You can pay $22 each month, buy 3 months for $66, or a full year for $169. If you decide to pay for multiple months in advance, the amount you’re paying each month is less than $22. The software lets you start with a blank canvas or choose a template. You can even export infographics as HTML. The templates are beautiful but the editor is harsh on the eyes (Fig 2). Support is great with a contact feature embedded in the client itself.
Bottom line: Easy to use, great support, terrific templates, affordable especially if you go with the full year Pro Plan.
Figure 2 Piktochart’s graphics and templates are aesthetically pleasing.
Also very affordable and simple to navigate. Try it for free and purchase it for only $18 a month. The Infographics may be downloaded as PDF or PNG and shared via popular social media. The editor is intuitive and highly customizable (Fig. 3). This was my favorite to play around with. Besides Easel.ly beta program, Infogr.am is the second cheapest.
Bottom line: Super share-able, intuitive editor, cheap.
Figure 3 Infogr.am’s editor is intuitive, yet simple.
Possesses some good-looking templates and graphics, but the end product is lackluster (Fig. 4). This client is said to be in its beta stage, and I'm not surprised. I find the editor a little harder to use than the competition just because there aren't as many customizations available and it doesn't feel intuitive. Saved projects can be exported as a JPG or web link. The major advantage? It’s 100% free.
Bottom line: Eye-catching templates, great graphics, free.
Figure 4 Easel.ly is great for quick, simple infographics.
Offers an online client as well as a plug-in. It walks you through creating a graphic with a tutorial, but the editor is already simple. Like Easel.ly, the editor is very basic. Unfortunately, the available shapes on the free version are primitive and unattractive (Fig. 5). Fortunately, the plug-ins offer a little more customization. With the plug-ins, you can collaborate with others via email, publish your creations as a read-only version as a URL, share on social media, and download as any image format. The prices of these plug-ins depend on your company or needs. I would call this software the most advanced of the 5 because of the plug-in aspect.
Bottom line: Simple, easy to use editor, very basic shapes, tons of collaboration and sharing capabilities, can be pricey.
Figure 5 Gliffy’s available graphics are reminiscent of Microsoft shapes.
Comparison of the Infographic Software
Below is a comparison chart of the 5 infographic software programs mentioned in this article. As you can see, 10 different data components were compared and the results are below. Please keep in mind that this is an individual study; it is not scientific.
Remember that by creating infographics like the one above, you can share test results or statistical data that you have gathered.