Learn how your style of handling social media stacks up to others

by | Social Media Marketing | 0 comments

This article provides information to show you how to determine the right social media style for your online efforts. What style are you?

Amplify’d from mashable.com

HOW TO: Pick the Right Social Media Engagement Style

Social Media Service ImageMatthew Latkiewicz works at Zendesk.com, customer support software. He writes for and edits Zengage, Zendesk's blog about customer engagement. He also writes about wine for McSweeney's and imagines stuff at his own website, youwillnotbelieve.us.

What's your customer engagement style? It's a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter (Twitter), do you respond immediately or wait a couple days?

These questions are actually important to consider. Why? Because customer engagement encompasses your company's customer service, support, and marketing. It also deals with your company's forums, Twitter accounts, blogs and meetups. How various companies use Twitter, YouTube (YouTube), Facebook (Facebook), and its ilk, goes a long way to define the long-term relationship consumers have with that brand.

There are some amazing success stories. Old Spice, using both Twitter and YouTube, recently ran a customer engagement masterclass that created a much-needed mania around the brand. Yet, for every success story, there are plenty of flops. When a Domino's Pizza employee uploaded a disastrous video about the company's hygiene standards to YouTube, a widespread negative viral campaign ensued.

The lesson: Ensure that your engagement style matches your company's brand, goals, and general attitude. We took a look at the top five engagement styles that currently dominate the social web. Which are you?

Read more at mashable.com


Related Posts
How to use Twitter for beginners and get connected

The focus of this blog post is to show you how to use Twitter for beginners on a personal and Read more

What questions do you answer on social media with your efforts?

When you interact on social media, do you have a purpose in mind? Or are you just sharing information from Read more

How Do You View Social Media Networks?

Recently, I created a video that would put into prospective my opinion about social media websites like Facebook, Google+, LinkedIn, Read more

Adding Power To Their Empire, Twitter Does It Again

Wow, it looks like Twitter has done it again by acquiring another company called Backtype (<<-- click here to read Read more