How News Consumption is Shifting to the Personalized Social News Stream
In honor of Mashable's five-year anniversary, this series is supported by IDG. Join social conversations to market your brand with IDG's social advertising platform, IDG Amplify. Learn more about how it works here.
The social network of a reader is quickly becoming their personalized news wire. That's because in the last five years, a revolutionary shift has taken place in the way we consume news. We have gone from consuming news through traditional media and news websites to having the news broadcast to us by our social network of friends. In fact, 75% of news consumed online is through shared news from social networking sites or e-mail. Social news is finding us.
Readers who still actively seek out the news want, and almost expect, it to be personalized and customized to their tastes and interests. News organizations, social networks and technology companies are all attempting to respond with sites and tools that address this changing shift toward a personalized social news stream.