Statistics and information that explain the comScore research done to determine how women use the web. Good read for anyone wanting to learn how to market to women.
How Women Use the Web [REPORT]
More women than men across the world visit social networking sites and spend 30% more time per month using them.
As such, in the “Women on the Web: How Women are Shaping the Internet ()” report, comScore concludes that women are the digital mainstream, a group of savvy Internet explorers who are more engaged than their male counterparts, and are the primary drivers of online and group buying.
comScore analyzed the Internet behaviors of women everywhere and found that while women make up a little less than half of the global online population (46%), their online behaviors drastically distinguish them from male Internet users.