Just finished an interview with Andy Beal on my BlogTalkRadio show (http://blogtalkradio.com/kimbeasley). He shared about social media monitoring and how important it is for business owner to monitor their personal name and their business name.
Ten Tactics That Could Save Your Online Reputation
This is a guest posting by Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of online reputation monitoring tool Trackur. He outlines ten tactics that could prevent your company suffering its own online reputation meltdown.
1. Know your achilles heel
Do you know your weaknesses? No, seriously! I don't mean the “we try too hard to please our customers” bunk. Do you know the flaws in your products, the areas of your service that suck, or the member of your management team most likely to stick his foot firmly in his mouth?
If Kryptonite had known their locks could be picked with Bic pen, they might have been able to react faster to the meme that spread like a virus. You might not be able to correct your company's flaws but, by being honest about them now, you can better prepare should they become the topic of a reputation attack.