While reviewing my Twitter friend's tweets, I came across a link to a good article about “pitching” your business. This tweet was provided by @HubSpot where the interviewer, Erik Brown, was interviewing a representative from Matrix Partners. There were four key points shared that business owners need to keep in mind when developing their “pitch” message.

The four points are:

  • Know Your Company
  • Be Open and Honest
  • Know Your Target Audience
  • Know the Writers You're Pitching

Watch the video below for me detail about this important topic for business owners.


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