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Author Brand Identity is Paramount to Success. Ms. Bettye Jamerson and Dr. Taffy Wagner, co-hosts of the Literary Corner podcast, discuss the importance of creating a brand identity for non-fiction authors. A solid brand identity translates to increased author recognition, which translates into increased book sales.

The Literary Corner hosts also talk about being ready for media inquiries and interviews, the importance of committing oneself to their message, having the courage to remain steadfast in that message, and the necessity to challenge oneself to grow and improve in their area of expertise.