Strategic Business Tips from Kim Beasley

Posts Tagged ‘social media’

Have you determined that in 2010, you are going to develop your online presence with a website? Are you a coach who needs to enhance your online presence but need assistance or guidance in doing this? If your answer is “yes”, I have a few things to share with you that will help you develop your online presence.

The image below shows a suggested process that
you can follow to enhance your online presence

Below are a few suggestions that would be good for coaches to implement to enhance their online presence during 2010:

• One of the things that you, as a coach, should implement is a membership website. With a membership website, you can create interactivity between you and those you mentor.
• Implement a social media plan that is integrating into your website. Research your industry and target market to determine which social media websites are used the most and then determine how you can incorporate social media into your business.
• Create products that you can either give away or sell to your target audience. Things you can use for products are: recorded teleseminars, blog posts, or even a PowerPoint presentation. You can use pretty much anything that allows you to share your knowledge or information.
• Setup Google alerts to monitor your online presence. Add your keywords, your name, and your business to your alerts so that you can be notified whenever they show up in search engines.
• If you have video or PowerPoint presentations that you can change into video, think about setting up a YouTube account and sharing your information there. This is a good way for you to allow your message to reach the masses along with adding viral marketing to your online presence.
• Integrate Google Analytics or monitoring code into your website so that you can always be aware of how your website traffic is trending.

Pro Membership Services is running a special for coaches to help them develop their online presence with a WordPress website or by integrating social media into their online presence. For more details, check out “WordPress Website Special for Coaches“.

With the New Year starting today, I decided to start a new month-long series to help business owners find different ways to grow their businesses. During this month, I will share different tips that will help you to not only grow your business but also manage its growth.

Some of the topics that I plan on covering this month are:

• Cross marketing
• Social media
• Business management
• Virtual support teams
• Blogging

As I share these tips, I want to encourage you to respond with a comment about how they have helped you with your business or share additional information of how you currently are using the chosen topic. I’m looking forward to hearing of great things for everyone.

Recently, I’ve been sharing about a new business tool on Twitter called Blellow.com which is a business social media website where you can connect, collaborate and communicate with other business people. Listen as the CEO, Mandi Leman shares about Blellow and how it can be very beneficial for business people.

As I write this post I’m thinking about all the people who have been givers in my life. I feel fully blessed because my life has been impacted so that I became a giver too. Being a giver is living the practice of giving to others without expecting anything in return.

An example of me being a giver in business is my practice of paying it forward on Twitter. For my birthday in 2008, I had two people who asked their followers on Twitter and Facebook to follow me and wish me a Happy Birthday. It was declared “Kim Beasley Day” and many friended me and sent me greeting. The two people who did this for me wasn’t expecting anything in return but they gave a great gift that impacted my life. The two people I’m talking about is Coach Deb (@coachdeb) and Warren Whitlock (@WarrenWhitlock).

Their powerful example of giving encouraged me to start my own “Pay It Forward” campaign to those that I felt would appreciate it on Twitter. So every once in awhile, I request that my followers on Twitter follow different people that I communicate with on Twitter. I call this activity PIF because you can only use 140 characters on Twitter and I want to get in as many names as I can.

I don’t use a criteria list of who I add to my PIF except that it will always be someone that I have been communicating with on Twitter and who has communicated back to me. I love giving into the lives of others and this is just another example of being a giver.

Have you been a giver through your social media activities? Do you have someone that you want to do something good for without expecting anything in return? Be encouraged and just do it!

As I continue my business makeover, I’ve decided to look at my business like I’m on a spy mission and trying to determine who the enemy of my business is and destroy it. Realizing that if I don’t destroy the enemy of my business, it could have unrepairable damage. So… I decided to make a list of detailed and sometimes hard questions that will help me identify my enemy.

• What have I done in the past that was successful?
• What have I done in the past that was unsuccessful?
• Where am I unfocused on in my business?
• Do I have an identified target market?
• Have I developed an Internet marketing plan that reaches my target market?
• How am I monetizing my business websites?
• Do I have areas in my business that are causing me to lose money?
• When am I allowing myself to have down-time with my business so I can concentrate on refining it?
• Have I allowed my knowledge to increase by attending training that will help refine my business?
• Am I filling up my schedule with nonsense activities that take away from my business?
• Do I allow myself to spend to much time with the “newest thing” instead of networking to grow my business?
• Have I allowed myself to network to grow my business or do I network without a purpose in mind?

I know this is a long list but this is only a partial list of questions that I have asked myself during the process of my business makeover. Now with my spy hat on and my magnifying glass, I am investigating my business so that I can identify the enemies of my business. This is MISSION POSSIBLE to find the enemy and destroy it!

Have you asked yourself any of these question? If so, please share your input regarding how you applied these questions to your business and how you answered those questions. Looking forward to your answers.

Questions added by blog visitors:

• Provided by Wendy Y. Bailey of http://www.groupmastery.com
  • What problem does my service solve for my target market?
• Provided by Tim Bossie of http://www.timbossie.com/
  • [What] I ask myself is how effectively am I connecting with my target market?
• Provided by Jenn Givler of http://www.createathrivingbusiness.com/
  • Am I building relationships with people that will help me get my work out in the world?
  • Do I have the self-confidence to achieve my goals, and if not – who can help me get it?