Changes to your Google ad campaign could affect your money flow
Read this article to learn how a company’s money flow was affected when they changed their Google ad campaign. See how it was handled by Google to correct a drastic mistake.
I Let Google Change My Ad Campaign and It Nearly Killed My Company
By Ethan Siegel, CEO, Orb Audio, New York City
When the Google ad people approached us in 2007 offering to optimize our ad campaign, it sounded like a great idea. Google accounts for more than 90% of our ad budget and generates about 90% of our sales, and we have an excellent working relationship with them. So we let them fiddle with our keywords, bids, and campaign structure. We flipped the switch to implement the changes, and lo and behold, our revenues dropped 30% while our advertising costs rose 30%, literally overnight. I felt like I had killed the golden goose.
My company,… Continue reading
Want to learn how to build your business stronger? Check out this article. #business
Great tips to help you grow your business better and stronger. This is a must read!
The Secret to Building a Stronger Business
What are the key factors that make or break your business? Your product or service? Your customers? Capital? Just plain luck?
Sure, those are all important. But I’d argue that ultimately it comes down to people, and more specifically: you. As chief executive, you impact every aspect of your business. Even when you delegate, your personality and decisions influence everything. It stands to reason that leaders who are psychologically in tune — meaning resilient, agile, and aware — are not only more effective, they also bring an unmatchable competitive advantage to their businesses.
How can you make that happen?
Many leaders — even those who run businesses with people-centric cultures — tend to prefer a straight-ahead, hit-the-ground-running, just-make-it-go approach to managing people. The alternative… Continue reading
