Social Media is the Key to Open Communication with Your Target Customers
If you are looking for a way to keep communications open between you and your customers, then choosing to invest in social media may be the answer you are looking for. Social media has become a vital way for individuals and businesses to generate awareness and increase promotional opportunities. If you want to implement it into your online presence, there are several tips that you should keep in mind that will assist you with your efforts.
Start by creating profiles on the major social media networks such as Twitter, Facebook and LinkedIn. Each of these will allow you to communicate with your target customers in different ways:
- Twitter is more of an instantaneous way to reach your customers. It allows you to quickly connect and build your circle of influence.
- Facebook has basically two ways you can connect with your customers: with your personal page upon approval and with fan… Continue reading
How to Develop Your Business Social Media Marketing Plan
Social media marketing, or SMM, for business involves using websites such as Twitter, Facebook, and Foursquare, to grow your business online. Business owners can choose to connect with friends, peers, and potential customers while increasing their social media interaction. If you can access the Internet, chances are you have already been exposed to the concept. SMM as it is sometimes called, is the latest attempt by Internet businesses and marketers to reach targeted audiences.
Social media marketing is a great way to connect with your customers whether it is online or offline. Many choose to hold contests to attract their target customers while others use it to find joint venture partners to combine marketing efforts. SMM programs can focus their attention on different promotional aspects of business. This is accomplished through one or more techniques, such as direct advertising, public relations, personal promotions, and other advertising techniques that all have basically one thing in… Continue reading
Is there a right way or wrong way to do social media for business owners?
Interesting article that discusses key point that Forrester has defined to help social media user learn how to market the right way using social media.
Forrester: If You Think Social Media Marketing is Worthless, You’re Doing it Wrong
Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog? Have you found yourself wondering if it’s all a waste of time? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.
According to the the latest report by analyst firm Forrester, many people are looking at the face value dollars and cents of social media marketing and, put… Continue reading
Dealing with Taxes, Entrepreneurship, & eBay
Good article that shares information about dealing with taxes as an entrepreneur and selling on eBay.
How to Tax E-Commerce without Killing Entrepreneurship (and eBay)
A new study says that eBay (EBAY) sellers are consistently neglecting to collect sales tax. Seeing potential for billions in tax revenue, highly leveraged states are increasingly interested in a new law that would enforce tax collection for online sales. The idea has reignited a debate over whether e-commerce should be treated the same as brick-and-mortar sales: how do we tax Web business without discouraging online entrepreneurship?
The eBay study, which appears in the National Tax Journal, found that only 18% of eBay sellers got around to charging sales tax, and that even sellers recording tens of thousands of transactions weren’t religious about it. (Professional sellers do not fall under the sales tax caveat that makes exception for yard… Continue reading
The main person behind @ComcastCares, Frank Eliason, resigns his position
An incredible pioneer for Comcast’s customer service Twitter account has resigned his position from the large cable company. He’s leaving for an interesting reason.
The Pioneer Behind @ComcastCares, Frank Eliason, Resigns
Frank Eliason, the man behind the ballyhooed Twitter account @comcastcares, announced his resignation from giant cable and internet provider Comcast this afternoon. Companies interested in social media, and that’s just about all companies these days, have watched @comcastcares very closely.
Eliason was named Senior Director in National Customer Operations at Comcast just one year ago and has only been at Comcast at all for less than 3 years. Stardom can be built up fast in the young world of social media, however, and as a widely studied ground-breaker Eliason could likely now get a job at… Continue reading
Winning your current customers’ loyalty
Tips that will help you win your current customers’ loyalty.
How to Win Customers Over — When They’ve Already Been Won
So, you won over the customer and got the sale. Good enough, right? I guess so… Or, you could win the customer twice in the same sale.
Winning a customer twice means doing or providing something she doesn’t expect, even after she thought
the transaction was complete. It doesn’t have to be anything big, complicated, crazy, or expensive. In fact it’s often in the little things:
- Make the packaging count — You can throw in some styrofoam peanuts and toss the packing list on top, like most companies do. The order will get there and the customer will be fine with it. But package it nicely, in a clean box — with something other than the peanuts (that everyone hates) — with the paperwork neatly printed… Continue reading
