Monitoring tools for social media is about to get smarter
Check out this article that explains how the monitoring tools for social media are about to incorporate special information to help with marketing strategies.
Why Social Media Monitoring Tools Are About to Get Smarter
Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.
Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured. Platforms like Sysomos and Radian6 (
) have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand.
But for all of our… Continue reading
