Kim Beasley

Preventing A Social Media Disaster: 5 Tips

If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.

You can never fully “control” what your customers say about your brand on social platforms like Facebook , Twitter, YouTube, blogs, and forums — nor would you want to. After all, the biggest benefit of social media… Continue reading →