One of the things that I love to do is stay connected with my customers, vendors and contractors. It helps me keep the lines of communication open with them as I work on projects. In order to stay connected, I need to have a customer relationship management (CRM) tool in place that can handle all of my communication activities.
Recently, I took a look at how I was handling the communication process with all of them and decided that I needed to make a few changes. After analyzing my processes, financial spenditures, and time management details, I realized that I was overwhelming myself. As a matter of fact, when I added up what I was spending for each of the separate service to accomplish what Infusionsoft can do, I realized that I was only saving .10 cents USD.
This article provides information to show you how to determine the right social media style for your online efforts. What style are you?
HOW TO: Pick the Right Social Media Engagement Style
Matthew Latkiewicz works at Zendesk.com, customer support software. He writes for and edits Zengage, Zendesk’s blog about customer engagement. He also writes about wine for McSweeney’s and imagines stuff at his own website, youwillnotbelieve.us.
What’s your customer engagement style? It’s a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter (), do you respond immediately or wait a couple days?
These questions are actually important to consider. Why? Because customer engagement encompasses your company’s customer service, support, and marketing. It also deals with your company’s forums, Twitter accounts, blogs and meetups. How various companies… Continue reading →
Interesting connection is made between Salesforce.com and Facebook.
Salesforce.com lands Facebook as a customer
Salesforce.com CEO Marc Benioff talked so much about the Facebook imperative that he landed the social networking giant as a customer.
Salesforce.com said Wednesday that it has landed Facebook as a CRM customer for its sales operation. Under the deal, Facebook will use Salesforce.com’s Sales Cloud 2. The system is deployed.
With the move Facebook gets access to Salesforce.com’s Chatter, which is designed to be the Facebook of the enterprise.
In fact, Facebook and Chatter already look like they were separated at birth.