Strategic Business Tips from Kim Beasley

Posts Tagged ‘brand’

If you are a newbie to the Internet, then have a simple plan to follow would be a big help. So I decided to provide you with simple and easy steps that you can take to kick-start efforts to get your online presence going.

One of the things that you should keep in mind when building your online presence is that it should tie into your current branding scheme. A branding scheme is a plan that coordinates the efforts to communication your business to your target audience. This would include things like your color scheme or logo or even your communication via social media website.

Below are 5 easy steps to get you started.

Determine who your target market is so that you can build your online presence to attract them.

Develop a social media plan that include being active on websites like Twitter, Facebook or LinkedIn.

Research your industry to see what the experts are doing to reach their target audience. Then develop a plan that would integrate some of their efforts as you reach out to your target audience.

Monitor your progress by using either Word or Excel so that you can see the progress that you’ve made. It’s important to do this because it can help you determine what’s working and what’s not working.

Identify people who can be part of your support team so that they can help you build your online presence. Make sure that they understand your business purpose along with your online presence plans.

In order for business owners to be easily recognizable, one must make sure that clients and potential clients can tell who we are, what we do and how we can help them reach their goals. This means that a common look must resonate from our website, to our media packages and also our online presence outside of our website. This is termed as your branding and according to Wikipedia.org,

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

During my business makeover, I have been reviewing how my brand is perceived and I realized that it wasn’t consistent. So I began to compile how I am currently communicating my products and services so that I can rebrand or recreate my branding plan (which is termed as brand management). In going through this process, I have identified key areas that are important to keep in mind while conducting brand management.

• Refine brand so that it will appeal to your ideal client base
• Be prepare to make drastic changes if you have to so that you can reach your clients
• Prepare a plan of implementation that will create a consistent brand (logos, banners, website, etc.)
• Be wise when recreating your brand and research what appeals to your ideal client base (colors, images, content, etc.)
• Make you test it on a few people before releasing to the masses
• Have fun recreating your brand

I am having fun with my brand management because I feel that I will continue to streamline my business and move closer to my goal of having a successful business makeover. Have you branded your business yet? Do you have additional ideas that would be helpful to someone who is in the process of rebranding their business? Please feel free to share or ask questions.