Social Media Marketing
What to Do with Your Brand on Google+
- Participating in Google+ hangouts
- Circling people of interest
- Sharing post that others might find interesting
- Sharing photo that can brighten others’ days
- Commenting on and +1ing the posts that others share
G+ Hangouts and Kim Beasley Featured on NBC LA
Google + Hangouts are fast becoming the hot ticket when it comes to connecting to people all over the world. We like to see people and feel that connection. Even news anchors are getting in on the fun of G+ Hangouts. Recently I was featured on a segment of NBC LA as newscaster Mekahlo Medina spoke of the growing world of Google Plus Hangouts. It was a honor to be featured in this segment for my expertise with G+. Check out the video below:
Businesses Must Connect with their Customers
Businesses today must be more “social” when to comes to doing business. Customers want to interact with people and they want to get to know the businesses that they are dealing with on a social level. Any business who does not do this is only hurting themselves at the end of the day. This is a vital part of doing business today in an era of technology.
Mark Zuckerberg,CEO of Facebook explained it best in this video clip:
We all want to feel connected to someone and something. So it’s only natural that this is spilling over into the business world. Why do you think more and more businesses are creating pages on Facebook, Google+ and other platforms? It’s because there is something very powerful about being social.
Ask yourself how social you are with your target audience and current customers? What can you do to become more… Continue reading →
The World of Copyright Infringement is Serious Business
Everyday there are violations of copyright going on all around us. With the evolution of the internet, the doors have opened even wider with possibilities for copyright violations to occur. Places like YouTube have been a common place for copyright infringements to occur as people use music and pictures to create the next YouTube sensation.
YouTube has taken extra precautions to make sure that copyright violations are caught promptly however it doesn’t always mean having your video banned. Sometimes the artist, musician or creator can actually allow your video which features their work to go live. Why? Because word of mouth advertising is sometimes the best advertising there is.
Watch this video from TED to see how YouTube’s system works:
A Genius Lies Within Us All
In a recent TedTalks podcast, author Elizabeth Gilbert, gave an 18 minute talk about her life and her success. That talk, while deeply personal, was funny and quite moving. In her talk she discussed how within each person is some stroke of genius. You don’t have to have achieved a high score on the IQ scale to be a genius. For within each person lies the ability to pull from within themselves and the world around them, the genius nature that is waiting for them.
Part of life is about the self discovery that we find within ourselves. We all want to be successful and we all want to know what our life plan is. How can we achieve more? Within us is a drive and desire to succeed. However if you don’t succeed in ways you think you should or if you don’t follow up a success with another… Continue reading →
G+ Hangouts Now “On Air”
Google has been working to make sure that G+ is the best experience and tool possible. The hangouts are an easy way to communicate live with a group. Now hangouts have gotten even better. As part of the beta test program I have been asked to try out “Google Hangouts on Air”. What is it exactly?
Well if you have a business, product or service this “on air” option will become important for you. Now your hangout sessions can be recorded, aired live and streaming as well as aired later to the world.
Hangouts allow you to video conference with 9 people at one time. With the “on air” option after 9 people have entered the hangout, all other users won’t be able to join in on the live chat but will be able to watch the live stream from YouTube. Now that is a powerful marketing tool in the… Continue reading →
Change the Layout of Your Gmail Easily
Google has been enhancing their products and services to make them more enticing to users. Gmail has undergone a makeover and has a new look. Did you know that you can change the layout of Gmail to suit you? It’s true. You can keep the traditional look or go with a vertical or horizontal layout.
Changing your layout will allow you to get the most out of your Gmail account. It will also give you a chance to get a sneak peak at your emails in an easy to view layout.
This video will show you step by step how to do it:
Side note: If you don’t see the tab in the video to change your layout then you simply need to change your settings. Under the settings menu click on labs. This will bring up a menu of all the labs you can choose. You want to… Continue reading →
A Social Media Holiday Gift List & Scavenger Hunt Awaits You
The holidays are here. It’s a time of holiday fun and gift giving. Do you remember as child doing scavenger hunts? A scavenger hunt is where you are given a list of things and it is your responsibility to find the items on the list to complete the scavenger hunt successfully. So who says that as an adult or even a business person that you can’t still have fun with a scavenger hunt? You can!
I, along with some of my fellow business owners, have developed a fun holiday scavenger hunt where we (the givers) will be giving away gifts to you (the receivers) and all you have to do is participate in the scavenger hunt. However, if you own a business and want to get the word out about who you are then you may want to participate on the giving end. Businesses can join the fun as givers… Continue reading →
Don’t Jump on the Social Media Bandwagon without a Plan
Social media is all around us. As a business owner, chances are you’ve heard of all the benefits that social media has to offer. This information isn’t false. Social media can and does change the faces of businesses each and every day.
Sadly, a lot of businesses still are not using social media and those that are may not be using them effectively. Too often businesses get the mentality that “more” is the better way to go. This isn’t always true when it comes to social media.
Any marketing plan should have a social media aspect incorporated into it. However that plan should not include every social media platform known to man. Why? Because as with anything, if it doesn’t apply to your business then why use it? You need to understand your business audience and on what social media outlets they are interacting. Your audience may be using Facebook… Continue reading →
Social Media is Changing the Way People Do Business

Everyday social media is growing by leaps and bounds. It has changed the way we socialize with one another and it’s changing the way people are doing business. Businesses are learning how to take social media and turn it into a benefit for them. Whether it is advertising a sale or special or announcing a new product; social media is changing the business landscape.
Here is an article on how social media and businesses are interacting: Click here to read
Businesses have realized that using social media can literally change their business overnight. You can go from unknown to well known in no time if you use social media properly and effectively. Social media is not all about just posting a message on Facebook or simply sending out a tweet. In order for businesses to harness the power of social media they must make sure that their message is reaching… Continue reading →
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