Strategic Business Tips from Kim Beasley

Archive for the ‘Web site’ Category

Thinking about creating your own membership website using WordPress? Then checkout the WordPress plugin called WishList.

It’s a solution built for “everyday people” – that means you don’t need to be a technical genius to figure it out. Plus, if you use WordPress, you’ll be excited to know that it was built specifically for WordPress.

It has all the bells and whistles you would expect but they’ve also got a number of other VERY cool features. Want to see what WishList is all about, checkout these videos.

In order for business owners to be easily recognizable, one must make sure that clients and potential clients can tell who we are, what we do and how we can help them reach their goals. This means that a common look must resonate from our website, to our media packages and also our online presence outside of our website. This is termed as your branding and according to Wikipedia.org,

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

During my business makeover, I have been reviewing how my brand is perceived and I realized that it wasn’t consistent. So I began to compile how I am currently communicating my products and services so that I can rebrand or recreate my branding plan (which is termed as brand management). In going through this process, I have identified key areas that are important to keep in mind while conducting brand management.

• Refine brand so that it will appeal to your ideal client base
• Be prepare to make drastic changes if you have to so that you can reach your clients
• Prepare a plan of implementation that will create a consistent brand (logos, banners, website, etc.)
• Be wise when recreating your brand and research what appeals to your ideal client base (colors, images, content, etc.)
• Make you test it on a few people before releasing to the masses
• Have fun recreating your brand

I am having fun with my brand management because I feel that I will continue to streamline my business and move closer to my goal of having a successful business makeover. Have you branded your business yet? Do you have additional ideas that would be helpful to someone who is in the process of rebranding their business? Please feel free to share or ask questions.

So you’ve been thinking about getting into podcasting or refining your podcasting skills, then you need to add a podcasting product that my friend, Leesa Barnes, has created for podcasters.

She took 5 of the top questions that people always ask her and found products in her vault that answer them. She’s calling this package the Black Friday Podcasting Bundle and you will find products that will answer the following 5 questions:

• If I’m Not an Expert, Should I Podcast?
• How Can I Develop a Podcast that People Want to Hear or See?
• What’s the Best Way to Record My Audio Podcast?
• What Do I Podcast About?
• How Do I Get Started With Podcasting?

Now, here’s the crazy part. First, the Black Friday sale is for a whole week. Second, you could get this bundle for
just $7 depending on the day you read this. Leesa’s virtual assistant thought that was a misprint. So did I, but I know
Leesa is a stand up gal.

Every few days, the price goes up. So, click here to find out more. If you’re itching to get a podcast up and running before 2008, this bundle will hold your hand step by step.

Once again, grab it by clicking here.

Thanks,
Kim Beasley

Are you an avid PayPal user who has run into roadblocks when trying to process payments online on non-PayPal websites? Then PayPal has come up with a way for you to process payment on non-PayPal websites. Just in time for the major holiday shopping season!

They have created what is called “Secure Card” which was create through a partnership with MasterCard. It works by generating a secure MasterCard credit card number every time you shop on a non-PayPal website. It’s very similar to Google Checkout.

Learn more about “Secure Card” by visiting: http://news.zdnet.com/2100-9588_22-6219255.html

Please let me know what you think about this new way of shopping online by leaving your comments.