Strategic Business Tips from Kim Beasley

Archive for the ‘Entrepreneur’ Category

Andy Beal Founder of Trackur.com Shares His Knowledge of Reputation Management & Internet Marketing on Your Passionate Business BlogTalk Radio Show

The featured guest for Your Passionate Business show on July 15 at 4 pm CDT/5 pm EDT is internationally-renowned consultant, author, and speaker Andy Beal. Andy specializes in online reputation management and Internet marketing.

Considered one of the world’s most respected reputation management experts, Andy has worked with many brand-leaders including Motorola, GlaxoSmithKline, Lowes, and NBC. His advice is trusted by ABC News, BusinessWeek, Inc. Magazine, Forbes, and more.

Andy’s current projects include his book Radically Transparent: Monitoring & Managing Reputations Online, his blog Marketing Pilgrim, SEM Vendor & Trackur.com’s social media monitoring tools. Follow Andy on Twitter by visiting http://Twitter.com/andybeal.

Your Passionate Business BlogTalk radio show is your source for information to reinvent and compete in 2010. Special guests share their ideas on how to thrive in a changing economy along with how you can collaborate with them to grow your client base in 2010. You will learn from entrepreneurs in the field of business development, PR and marketing, coaching, sales, HR, tech and more. Visit http://www.blogtalkradio.com/kimbeasley to listen to Andy Beal’s interview as well as future interviews with other guests.

SUCCESSFUL INFOPRENEUR SHARES HIS KNOWLEDGE OF CREATING INFO PRODUCTS ON YOUR PASSIONATE BUSINESS BLOGTALK RADIO SHOW

Antonio L. Crawford, CEO, Top Book Sales Inc., Publisher Kaizen Publication LLC and founder Strateginomics™ Wealth Building Seminars will share his knowledge of developing info products to create a new income stream for your business during the BlogTalk radio show “Your Passionate Business” on Friday, July 9, 7pm CDT/8pm EDT.  Aspiring infropreneurs can tune in to learn how to create info products that sell.

The genius of an info product is how easy it is to create. It doesn’t require you to create a physical product. You just need to share your knowledge and experience in the form of eBooks, white papers, videos, podcasts, e-newsletters or other digital information formats.  They can be downloaded from your site without you having to pay for materials to create them.  People are constantly looking for information to improve their personal and business lives.  Smart entrepreneurs who are looking for ways to add more value to their companies jumping on the bandwagon to package their knowledge.

Crawford is the publisher and author of several books including The Quest for Wealth, Henrietta the Hyena, CX Loan Solution and Creating Multiple Streams of Income with Information Products.  Known internationally for his ability to identify solutions using process improvement techniques, he uses his skills to help writers, authors, infopreneurs and business owners increase their overall marketing and sales performance. Crawford teaches seminars and workshops across the nation to show participants how to develop their ideas using performance based production models.

Your Passionate Business BlogTalkRadio show is your source for information to reinvent and compete in 2010. Special guests share their ideas on how to thrive in a changing economy along with how you can collaborate with them to grow your client base in 2010. You will learn from entrepreneurs in the field of business development, PR and marketing, coaching, sales, HR, tech and more. Visit http://www.blogtalkradio.com/kimbeasley to listen to Antonio Crawford’s interview as well as future interviews with other guests.

Have you determined that in 2010, you are going to develop your online presence with a website? Are you a coach who needs to enhance your online presence but need assistance or guidance in doing this? If your answer is “yes”, I have a few things to share with you that will help you develop your online presence.

The image below shows a suggested process that
you can follow to enhance your online presence

Below are a few suggestions that would be good for coaches to implement to enhance their online presence during 2010:

• One of the things that you, as a coach, should implement is a membership website. With a membership website, you can create interactivity between you and those you mentor.
• Implement a social media plan that is integrating into your website. Research your industry and target market to determine which social media websites are used the most and then determine how you can incorporate social media into your business.
• Create products that you can either give away or sell to your target audience. Things you can use for products are: recorded teleseminars, blog posts, or even a PowerPoint presentation. You can use pretty much anything that allows you to share your knowledge or information.
• Setup Google alerts to monitor your online presence. Add your keywords, your name, and your business to your alerts so that you can be notified whenever they show up in search engines.
• If you have video or PowerPoint presentations that you can change into video, think about setting up a YouTube account and sharing your information there. This is a good way for you to allow your message to reach the masses along with adding viral marketing to your online presence.
• Integrate Google Analytics or monitoring code into your website so that you can always be aware of how your website traffic is trending.

Pro Membership Services is running a special for coaches to help them develop their online presence with a WordPress website or by integrating social media into their online presence. For more details, check out “WordPress Website Special for Coaches“.

Did your business struggle to survive in 2009? Are you looking for a way to add growth to your business in 2010? Then let me suggest that you take a look into “cross marketing” with at least one other business owner.

An example of cross marketing can be seen in the picture to the left. As you can see, these are products that have been associated with the gaming system product called Wii Fit. You can see towels and a sweat band, which are things that you might need if you are using Wii Fit to workout.

So for 2010, let me help you think of ways that you can add cross marketing to your business plan. Below are a few steps that can help you get started as you determine how to find your ideal cross marketing partner.

• Create a list of the type of businesses you would like to cross market with
• Determine where you will search for your potential cross marketing partner
• Monitor your progress to determine were you are most successful
• Create an agreement with those that you identify as potential cross marketing partners.

According to CrossMarketingPartners.com,

Cross Marketing is the process of connecting with at least one other business owner and collaborating through joint ventures to help each other grow your business and market to each others customer base.

As you develop and implement your business plan for 2010, keep in mind that by adding cross marketing, you can grow your realm of connecting with potential customers.

With the New Year starting today, I decided to start a new month-long series to help business owners find different ways to grow their businesses. During this month, I will share different tips that will help you to not only grow your business but also manage its growth.

Some of the topics that I plan on covering this month are:

• Cross marketing
• Social media
• Business management
• Virtual support teams
• Blogging

As I share these tips, I want to encourage you to respond with a comment about how they have helped you with your business or share additional information of how you currently are using the chosen topic. I’m looking forward to hearing of great things for everyone.