What is business visibility and how to increase it
Business visibility is the process of using social media to increase your business being seen online. The focus of business visibility is to attract the attention of your target customers so that you can be seen by them and sell your products or services to them.
Key to growing your business visibility is that you start with figuring out the keywords that your target customers are searching for online. Once you understand what they are searching for online, then you can create content that incorporates your keywords so that you can optimize your online efforts.
Step 1. How to identify your business visibility keywords
When it comes to the keywords you use, it's important to start with research so that you can find the ones that are in your target customer's sweet spot. The sweet spot is where what you target customers are looking for and what you can provide for them and they find it online when they search for specific keywords.
According to Moz,
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Step 2. Growing your business visibility on social media
Now that you have your keywords determined, let's take a look at a few things you can do on social media to grow your business visibility. One of the ways to get started is by checking out the blog posts that I've written which will help you start off right. Click here to view a list of blog posts. Additional ways you can grow your business visibility on social media are:
- Participate in Twitter chats that sync with where your target customers hang out. Examples of chats: BufferChat, ViralChat, BrandChat
- Connect with high traffic websites in your industry that have a social media presence. The volunteer to guest blog for them.
- Let it be known that you are open to being interviewed and request that it be promoted on social media.
- Check out my Visibility Workshops.
Tips for using social media to grow the visibility of your business online
Below are links to some of my blog post that can help you learn how to use each social media website to grow the visibility of your business online. Check out each one, try the suggested tips and then let me know how things work or if you have questions by leaving a comment below.
- How to use Twitter for beginners and get connected
- Unique Ways to Use Google+ to Grow Your Business Visibility
- Tips for using Facebook, personally and in business
- How to use LinkedIn effectively, personally and in business
- How Can You Use YouTube to Express Yourself?
Step 3. Monitor your efforts to grow your business visibility
When you are using keywords to grow your business visibility on social media, it's a good idea to have a plan in place. By planning out your efforts, you can then monitor them to see how successful they are. If something you are doing isn't working well, modify what you are doing then apply the adjustments. Continuously assess what you are doing to make sure that your online efforts are being effective.
Tools that you can use to monitor your success are thinks like Google Analytics (basic is free) for web traffic or if you are looking into Instagram, then using Iconosquare (free trial then paid levels) is a good resource. A couple of additional resources are Follow.net (free & paid levels) and Alexa (free trial then paid levels) which even allows you to research your competition.
Here's to your success!
Now that you know more about building your business visibility using social media, I would love to hear how it's going for you. Please leave a comment below and share about your experience in growing your business visibility.