Kim Beasley

What to Do with Your Brand on Google+

If you like many have decided to take the plunge into Google+, then you have taken a step that will allow you to enhance your brand online. Engaging on Google+ is more than just posting links that go to your blog post or affiliate links. It’s truly communicating with those you are connected to.

What does it look like to be connected? Glad you asked. It means that you are:
  • Participating in Google+ hangouts
  • Circling people of interest
  • Sharing post that others might find interesting
  • Sharing photo that can brighten others’ days
  • Commenting on and +1ing the posts that others share
When you keep these things in mind, then you will be able increase your visibility and create lasting relationships on Google+. Google+ is enhancing the way businesses are presenting themselves and making it easier than ever to get your brand into the hands of your target audience.
 

Social Media Stalking

You got into business to provide a product or service. You also want to make money doing something you love. So what happens when you are stalked via social media and worse your ideas are stolen via these outlets? This actually happens more than you may realize. I completed a survey recently and wanted to know what the thoughts were of the public and those in the business sector on the subject of stalking via social media and this is what they had to say:

  • For many the first choice is to block this person from their social media applications. Blocking is a good place to start but you may also want to know who this stalker is and if they are stealing your ideas.
  • In order to determine who may be stalking you, begin to check out some of your followers social media pages to determine if they are… Continue reading

Boosting Your Business Savvy in 2012

Recently I had the pleasure of being interviewed by Dr. Carolyn Miller of the blog talk radio show Getting Good at Life. I got to share my tips for increasing your bottom line in 2012. It was a rewarding experience and I feel fortunate to be able to have shared my insights with those who are looking to increase their bottom lines in 2012.

Dr. Carolyn Miller is a psychologist, speaker and life coach who has a passion for helping others live the best life possible. For nearly 20 years, Dr. Carolyn has provided consultation both nationally and internationally in her work with businesses, government, non-profits, churches, and universities. Dr. Miller skillfully employs psychological, inspirational and strategic approaches to her mission of personal empowerment.

We discussed how in 2012 smalls businesses struggles with really making their presence known. Branding was difficult for small businesses because many did not know… Continue reading

An Interview with Randy Jackson

In a recent interview with American Idol judge Randy Jackson, we got an inside look into the hit show as well as Randy’s thoughts on those other singing shows.

When it comes to American Idol, Randy feels truly blessed to be a part of the show. He’ll never forget the powerful friends he made in Simon Cowell and Paula Abdul.

Idol started with me, Simon, Ryan and Paula and that’s what really brought us to our prominence.  So those people are in my life forever, because we did something very unique and we had a chemistry that we lucked out with,” Randy stated about his former Idol judges.

He does however feel he has found another unique group in Steven Tyler and J-Lo. Randy stated that from the time he and Ryan went to breakfast with the two of them that there was just an instant connection… Continue reading

G+ Hangouts and Kim Beasley Featured on NBC LA

Google + Hangouts are fast becoming the hot ticket when it comes to connecting to people all over the world. We like to see people and feel that connection. Even news anchors are getting in on the fun of G+ Hangouts. Recently I was featured on a segment of NBC LA as newscaster Mekahlo Medina spoke of the growing world of Google Plus Hangouts. It was a honor to be featured in this segment for my expertise with G+. Check out the video below:

Businesses Must Connect with their Customers

Businesses today must be more “social” when to comes to doing business. Customers want to interact with people and they want to get to know the businesses that they are dealing with on a social level. Any business who does not do this is only hurting themselves at the end of the day. This is a vital part of doing business today in an era of technology.

Mark Zuckerberg,CEO of Facebook explained it best in this video clip:

 


 

We all want to feel connected to someone and something. So it’s only natural that this is spilling over into the business world. Why do you think more and more businesses are creating pages on Facebook, Google+ and other platforms? It’s because there is something very powerful about being social.

Ask yourself how social you are with your target audience and current customers? What can you do to become more… Continue reading

The World of Copyright Infringement is Serious Business

Everyday there are violations of copyright going on all around us. With the evolution of the internet, the doors have opened even wider with possibilities for copyright violations to occur. Places like YouTube have been a common place for copyright infringements to occur as people use music and pictures to create the next YouTube sensation.

YouTube has taken extra precautions to make sure that copyright violations are caught promptly however it doesn’t always mean having your video banned. Sometimes the artist, musician or creator can actually allow your video which features their work to go live. Why? Because word of mouth advertising is sometimes the best advertising there is.

Watch this video from TED to see how YouTube’s system works:


A Genius Lies Within Us All

In a recent TedTalks podcast, author Elizabeth Gilbert, gave an 18 minute talk about her life and her success. That talk, while deeply personal, was funny and quite moving. In her talk she discussed how within each person is some stroke of genius. You don’t have to have achieved a high score on the IQ scale to be  a genius. For within each person lies the ability to pull from within themselves and the world around them, the genius nature that is waiting for them.

Part of life is about the self discovery that we find within ourselves. We all want to be successful and we all want to know what our life plan is. How can we achieve more? Within us is a drive and desire to succeed. However if you don’t succeed in ways you think you should or if you don’t follow up a success with another… Continue reading

2012 Brings New Opportunities and Outlooks for Small Businesses

2011 had its share of ups and downs for small businesses. With every business there is a plan for the success of that business. Goals are developed and measured to determine effectiveness. With a new year comes new opportunities and new ways of looking at things for 2012. Being a part of the small business world requires a new way of thinking and there are some things to keep in mind:

  • 2012 is an era of technology. Today more people access the internet via their cellphones and tablets. Be sure that your website, emails and other online marketing efforts are geared towards this mobile movement. There’s nothing worse then someone wanting to look at your site and finding out that it does not have a mobile application and so they can’t view it. So be sure your site is mobile ready.
  • Reach out to your local community. People like to… Continue reading

PayPal is One of the Top Ways to Accept Payments Today

When it comes to online payments today a leader in the payment industry is PayPal. Let’s face it, if you have a website and your selling a product or service you nee to have a way to accept online payments. If you’re not a big enough business to set up a merchant account to accept credit cards what are you going to do? This is where PayPal stands out in the crowd.

With PayPal you can accept credit card payments from your clients and customers. What’s even better is you can literally set up your PayPal account in minutes. So you’ll be up and running in no time. Via PayPal you can accept Visa, Mastercard, American Express and Discover.

Sure there is a small fee to accept credit card payments but they are no where near what it would cost to get a typical merchant account through a credit… Continue reading

About Me

Social Media and WordPress are the life-blood of my business. I enjoy helping business owners develop their online brand so that they can successfully reach their ideal customers. Main tools used are Twitter, Facebook, LinkedIn and many other social media website to grow their businesses online. Connect with me on Google Plus, click here.

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