How to Find Target Customers on Social Media

find target customers on social media - kim beasley - business visibility

Have you wanted to try and find target customers on social media? If you want to market your brand through social media, then starting with research is the right way to go.

The sad fact for many businesses is that you can create ads and content all day long, but if you are not putting your brand in front of their eyes, then you could be wasting time and money.

Don’t worry! Below are some proven ways to find the customers you can use when targeting customers through social media.

Define marketing goals to find target customers on social media

Before you can define who your target audience is, it's a good idea that you define your short term and long term goals to find target customers on social media. Ask yourself the following questions:

  • Are you trying to create brand awareness?
  • Is boosting website traffic what you want to do?
  • Do you want to generate sales leads?
  • Or maybe your goals include all of these things.

Regardless of your goals, start by defining them so that you can understand your objectives are before you can target customers on social media. To achieve your goals, also determine where your target customers hangouts online. Then assess how your marketing goals will fit into connecting with your target customers.

Study your competition to get a better understanding of your industry

Research, research, research is always a good way to study your competition. Think about who your competitors could be and why you feel they are a competitor. Now think of ways that you can analyze their social media efforts and how they are successful. One tool that can help you research your competitors is called Follow.net.

Some of the things that you should keep in mind when researching your competitors are:

  • How are they branding their business and social media efforts?
  • How are they handling website visitors?
  • What types of social media ads do they include in their campaigns?
  • Who is their target market?

Studying your competition’s followers will also shine a light on some of their strategies because it will give you a better idea of who you need to be targeting and why. You might even find a new niche audience that you wouldn’t have otherwise.

Analyze Hashtags that are regularly used in your industry

Hashtags are used on social media to help make it each to organize social media content. It's a keyword with a pound sign in front of it like this: #socialmedia. When trying to determine the correct hashtags to use on social media, assess what others are using in your industry on social media. When you use them, they can help you boost your potential for attracting new users.

As you are determining your hashtag usage, play around with new hashtags that you feel are relevant to your content. Monitor your social media efforts to see what works and what doesn’t. When you notice certain hashtags receiving more attention than others, this will help you identify your target customers more clearly.

Monitor industry influencers to gain knowledge

Getting an understanding of the social media efforts of industry influencers as they connect with their target customers is essential to developing your strategy. Start with your peers and influencers that have built a solid reputation within your industry which can help you find target customers on social media. Study their followers too and check out the kinds of audiences they are attracting.

If an influencer shares a common interest with your brand – say, they’re a fashion and beauty blogger while you run a diet and fitness center – then the chances are that their followers might be interested in your brand too. When you build a relationship with an influencer, make sure to engage with them regular because it will put you in front of their followers too.

Getting your business in front of potential customers on social media is exciting, and a great way to grow your online presence. Do you have suggestion that have worked for you? Please feel free to leave a comment below with your tips.

Kim Beasley

Kim is a Social Media Strategist who loves developing WordPress websites and managing social media for her clients. Being passionate about helping business owners to grow their visibility, Kim loves to connect people and technology.After spending almost 20 years in Corporate America as a Technical Project Manager, Kim decided that she wanted to focus more on entrepreneurs and use her MBA in eBusiness to help them grow their online presence. Kim has also participated in Hangouts on Air with news organization such as: NPR, HuffPost Live, FOX, BBC, Business2Community.com and NBC.

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