Why do I need Google Plus?

why do I need google plus - Kim Beasley

You may ask the question, “Why do I need Google Plus?”, and so I will answer this question hopes to getting you to say “Yes” to Google Plus. I've been reading a number of articles and blog post by different people “explaining” how Google Plus is a ghost town that you should not waste your time on. Critics further claim that Google Plus is only for tech people on the website and there’s no one to connect with on Google Plus.

why do I need google plusWell, I would like to say that Google Plus is NOT a ghost town! Google Plus is saturated with many different types of people from various backgrounds and industries – not just “tech people.” Furthermore, what’s wrong with meeting new people? It’s a great way to build your circle of influence. As a matter of fact, I met my new joint venture partner via Google Plus and formed a new business called PitchSavvy.

Why I am on Google Plus?

Personally, I have made virtually friends all over the world. I've met many of them in person; even stayed in their homes. Google Plus has been a great way to meet new people who have the same interests in life that I do. I even had the opportunity to spend almost a month in Australia with virtual friends.

As a business, I've been able to grow my visibility so much so that it has spilled over onto other social media networks. The overage to other networks has increased my visibility to where I've gained new customers (one a 5 figure annual contract starting it’s third year).

Google Plus has afforded me opportunities that I haven't experienced on other social media networks such as…

  • Participated in a Google Plus Hangout with President Obama via news station KRNV out of Reno, NV. Oh yeah, I’m based in Kansas City, MO. It was hosted by newscaster Melissa Carlson.
  • Met many celebrities via Google Plus Hangouts on Air (HOA) with FOX 11 LA newscasters, Maria Quiban and Tony McEwing. Some have been almost the full cast of the hit TV series Scandal and Walking Dead, Mike Tyson, LaToya Jackson, Chaka Khan and Kevin Bacon. Yep THE Kevin Bacon and so I’m 1 degree separated from him.
  • Started a weekly news segment for KRNV about social media and technology that airs live on TV and integrates an HOA. It’s also hosted by Melissa Carlson as a daily interactive live TV newscast.
  • Earned 2 regional Emmy awards because I was a social media contributor for Michelle Li’s HOAs.

My goal in sharing this information is not to brag, it is to show you the possibilities that you can create on Google Plus. It’s up to you what you make of Google Plus and remember that Facebook wasn't at the level it is today. It’s at least 5 years older than Google Plus and yet, there are comparisons between the two. Think about that.

Why do I need Google Plus for personal reasons?

Let me begin by sharing why you may want to be on Google Plus from the personal standpoint. Just so you know, I’m still working on my family joining me on Google Plus. However, I have 2 of my 5 siblings who have at least joined Google Plus.  Here are my personal reasons…

  • Free way to have virtual family get togethers using Hangouts.
  • Connect with new people who have similar interest.
  • Join community groups that center on your favorite hobbies.
  • Find assistance with technical issues you may experience.
  • Better friend management.
  • Mobile app is more integrated and user friendly compared to other social media networks.
  • Access to download your personal data at anytime.
  • The Best thing: Google Plus listens to user feedback and a source for improvements.

I asked one of my fellow Google Plus Top Contributors, PeggyK, how she would answer the question, “Why do I need Google Plus for personal reasons?” and one she shared…

  • Photo Auto Backup, which automatically uploads the photos and videos on my phone to Google+
  • Easy photo sharing with friends and family, even those who don’t have a Google+ Profile
  • Hangouts for instant messaging and video chatting
  • Following interesting and informative people and pages, and watching live Hangout on Air broadcasts.
  • Youtube comments (yes, you read that correctly), especially the option to share my comments with a limited audience

How can Google Plus help me with my business visibility?

Now let’s take a look at how Google Plus can help your business. When you use a business regular or local page on Google Plus, it gives you a way to connect with target customers and get great search engine results. Check out my blog post 3 Easy Ways to Create a Social Media Business Strategy for Google Plus which can help continue answering the question “Why do I need Google Plus for my business?”.

A Google Plus regular business page allows you to do a number of things that can connect you to your target market, host hangout/hangout on air, and build your business brand. When it comes to a Google Plus local business page, you have the same options, along with establishing yourself on Google.com as a business location offline.

I also asked PeggyK how she would answer the question, “Why do I need Google Plus for my business?” and some of the tips she shared where…

  • Using a Google+ Brand page to post, comment and interact with other brands, businesses and individuals
  • Linking my personal Google+ Profile to the content I’ve written for an authorship byline in the Google search results.
  • Directly interacting with peers and experts both on Google+ directly and in Hangouts, which is great for networking, as well as personal development
  • Interactions in both private and public Google+ Communities, as an expert, owner, or with my peers
  • And, of course, all the other features I use as a private individual, including photo uploads and sharing, hangouts and Youtube and blog commenting

Here are additional reasons why you need to be on Google Plus for your business…

  • SEO (search engine optimization) is great because post on Google Plus are automatically integrated into Google.com.
  • Position your branding through video marketing via Hangouts on Air that record to YouTube.
  • Connecting with mentors, peers and your target market directly.
  • Build your own community to connect with others interested in your industry and ready to share knowledge.
  • Create a niche to share knowledge via your business to help build your brand and draw in your target market.

In case you are not on Google Plus yet, I thought you might like a few helpful links to get started:

My hope is that this blog post answered the question “Why do I need Google Plus?” and that you will be encouraged to get involved, get engaged and get connected.

Kim Beasley

Kim is a Social Media Strategist who loves developing WordPress websites and managing social media for her clients. Being passionate about helping business owners to grow their visibility, Kim loves to connect people and technology.After spending almost 20 years in Corporate America as a Technical Project Manager, Kim decided that she wanted to focus more on entrepreneurs and use her MBA in eBusiness to help them grow their online presence. Kim has also participated in Hangouts on Air with news organization such as: NPR, HuffPost Live, FOX, BBC, Business2Community.com and NBC.

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