It’s all in the name or is it. Is your brand memorable?

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Amplify’d from www.bnet.com

Is There a Memorable Brand Hidden in Your Name?

My BNET colleague John Warrillow thinks it's a bad idea to use your name as a company name. He makes a compelling case on his blog, but after a recent chat with Joel Bomgar (aka Bomgaars), the CEO and founder of Bomgar Corp. in Ridgeland, MISS, I'm not so sure I agree 100% with John. So should your name be your company's name?  Bomgar's answer is yes. And no. Let me explain.

Bomgar (the company) makes secure remote support software, a nifty program that allows tech support people to fix your computer from afar. Joel Bomgaars, who just turned 30, started the company in 2003 when he was in college and named it NetworkStreaming.  “It was a terrible name,” he admits, “and we wanted a better one so in 2007, we asked our employees and our marketing department to make suggestions. We came up with 120 names and they all sucked.”

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Kim Beasley

Kim is a Social Media Strategist who loves developing WordPress websites and managing social media for her clients. Being passionate about helping business owners to grow their visibility, Kim loves to connect people and technology.After spending almost 20 years in Corporate America as a Technical Project Manager, Kim decided that she wanted to focus more on entrepreneurs and use her MBA in eBusiness to help them grow their online presence. Kim has also participated in Hangouts on Air with news organization such as: NPR, HuffPost Live, FOX, BBC, Business2Community.com and NBC.

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