Author: Kim Beasley
As a business owner have you thought about creating an Affiliate Marketing Plan? This would include a two-part approach. The first would be where you setup an affiliate program for you business. The second is where you join affiliate programs of other business owners so you can earn passive income. Either way helps you increase your finances.
A few years ago I embarked into the affiliate marketing realm by joining different affiliate programs. I have been able to find ones which pay me on a monthly basis as I tell others about their services. Some have big payout while others have smaller payouts. I have a simple test that I use when deciding to join an affiliate program…
- I ask myself if this is a product that I can stand behind with assurance that it is a good product.
- If the answer to the first question is yes then I ask myself if the product is something that others would want to use.
- If the answer to both questions is yes then I have a winner and I join the affiliate program.
I have come to realize that joining a lot of affiliate programs is not necessarily the best answer for me because I want to be able to target affiliate programs for my clients and those who are potential visitors to my websites. If my focus is not about cars, then I’m not going to join an affiliate program about cars.
Do you have an affiliate marketing plan which incorporates you participating in an affiliate program or having your own affiliate program? If not, what are some of your reasons for not participating? If you do, why do you participate in affiliate programs. Inquiring minds want to know so please feel free to share your thoughts.
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We’ve thought about using affiliate links in our website since there are so many opportunities in our features & articles, however we’ve read that Google doesn’t like affiliate links and it affects your pagerank. I’m curious what you know/think about using affiliate links & how it affects SEO? Great article, thx for the tips!
This is something that I am just now learning about. Thanks for providing some information to start other business owners thinking about the possiblities. I must say that I agree with you. If I were to participate, I would use the criteria that you just listed because my 23 years in business has built me a reputation that I must guard and protect. Is there any affiliate code of ethics?
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Affiliate programs work when both parties have an investment in the success and readily support the partnership. I just recently re-launched my affiliate program with lots of robust media and opportunities for the affiliates. Now I’m training my affiliates to create a win-win scenario where they can build a solid revenue stream from our relationship. I build ethics into the front end of the process and pave the road with integrity. Trust is a key aspect of any partnership.